Azzaro’s New Creative Directors


When Azzaro parted ways with head designer Mathilde Castello Branco in October of last year, they said they would ‘shortly announce her successor’. While the French brand may want to reconsider their definition of shortly (it’s been nearly eight months), they have finally chosen her replacement.

The fashion house has hired Spanish designers Arnaud Maillard and Alvaro Castejón to take over creative duties. The pair founded their own label Alvarno of women’s wear in 2009 that they present at Mercedes-Benz Fashion Week Madrid.

As for their design ideas for Azzaro, they plan to be respectful of the brand’s history as the go-to brand for sexy party dresses while still being playful. Or, as designer Maillard said,

Not so much sexy as sensual, for instance, a wild animal’s clawed effect is embroidered on tulle meant to make a man want to rip [the garment] off.

Maillard and Castejón will make their official debut for the brand on July 5 with a pre-collection of 25 pieces that they will present at the Azzaro boutique in Paris.

This marks the first time a duo has been chosen to helm the brand; after the death of Loris Azzaro in 2003, Vanessa Seward took over as head designer. When Seward struck out on her own in 2011, Branco took over design responsibilities, but left after just one year with the house.



Auteur: amr63

Yakymour, home of Begum Om Habibeh Aga Khan, thè place in the mid 50's 'till the late 80's, where fashion, art, beauty and love meet each other, from all over the world.... Playing as a child in the garden of Yakymour was a happy, innocent time, thanx to ‘Grandma’ Yaky and to Sadruddin, where I could be fully myself and forget ‘the bad things’, and get some strenght. The Last 30 years working as cosmetologist and as a make-up artist for television, theatre, film, fotoshoots, fashion shows, celebrities and individuals gave me a trunk full of experience. My work brought me all over the world and had photoshoot's on location in the Netherlands, Germany, Belgium, France, Jordan, Syria, Lebanon, India a.o. At this Blog you will find many reviews of cosmetics, fashion, art, and everything beautiful, as an ode to Begum Om Habibeh 'Yaky' Aga Khan, and named after the place where 'everything' was beautiful: Yakymour. You will find here all the in and outs about skincare, perfums, and make-up, the do's and don'ts, the why's and how's.... The stories behind, and some great interviews... So when you have any question.... please ask. Come on in.... feel yourself at home at Yakymour! Jean Amr P.S. My apologies for future grammatical errors. English is not my mother language :)

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