British Fashion designer Paul Smith launches a new fragrance for men, Extreme Sport. As the name inspires, Paul Smith Extreme Sport is a fresh, sporty and daily perfume for manly men. It is a fragrance that can characterize any type of character and will ideally suit for any season. Extreme Sport is the new flanker to 2002’s fragrance Extreme for men.
Paul Smith Extreme Sport is a fresh citrusy fragrance composed of exquisite notes. A vibrant and invigorating interpretation, this outdoorsy eau de toilette takes the best notes from its predecessor, including bergamot, Egyptian geranium, Tonka bean and incense. Extreme Sport then infuses the composition with new notes of grapefruit, and Moroccan mint for a energising kick off.
The start of the scent race then gets taken over to a spicy, floral heart of stimulating black pepper. As it nears the finish line, Extreme Sport completes the race with a dry down that’s full of staying power – a base built around the incense, cedar wood and Tonka bean, which give it a long-lasting sillage on the skin.
The perfume has a classical, masculine design. Taken its lead from the original, reworked in a blue lacquer to reflect it’s adventures, outdoors aesthetic. The feature of the iconic Paul Smith chronograph symbolising ‘a reminder in life, as in sport, [that] time is of the essence’.
To accompany the release of the new fragrance, Paul Smith has also commissioned photos of extreme sports stars in action, shot by photographer and filmmaker Sebastien Montaz-Rosset. The collection, shot in the French Alps, features three of Paul Smith’s favourite sportsmen in their element – extreme skier Vivian Bruchez, mountain biker Clément Iribanes and alpinist Fabien Meyer, taking the new fragrance back to its extreme sports roots.
Paul Smith Extreme Sport will be available as 50ml and 100ml Eau de Toilette.