Boucheron’s Épure now in steel



Founded in 1893, the Boucheron style is the finest expression of elegance and creativity. Today, after more than 150 years, the French Maison continues to craft the classics of tomorrow through a precious collection fine jewellery and watches. With the Reflet, Carrée and Épure collections, Maison Boucheron becomes an architect of time. With its strong lines, and classic esthetic, the Parisian jeweller plays on contrasts that come together in a celebration of simplicity, this promising a new and timeless elegance.

More than just a timepiece, Épure is a philosophy of life: It preserves only the essential to brighten life’s most joyful hours.

Following the launch of the first versions in gold two years ago, the Épure collection is now introducing 6 steel models for an even more contemporary look. Beneath the Épure Acier’s cleverly simple round case lies a highly complex design and a creative esthetic that enhances Boucheron’s iconic motifs more than ever before.


More than just a timepiece, the Épure represents a philosophy of life and embodies Frédéric Boucheron’s vision of time by preserving only the essential to light up life’s most joyful hours.

Je ne Sonne que les Heures Heureuses

With a steel or alligator leather strap, the Épure combines the classic elegance of the polished stainless steel 38mm round case. Available with a black or white dial, it has a blue sapphire cabochon at the dial, numeral 3 and 9 markers, and a date window at 6 o’clock. The Épure Acier has a mechanical movement with automatic winding. ‘Je ne Sonne que les Heures Heureuses’ is engraved case-back.



The Cabochon

Electric blue in colour, it has a subtle glow that is unique to the intimate savoir-faire of the Jeweler of Lights. Known as the ‘oracle stone’ in antiquity, this polished sapphire is positioned at the top of the winding crown and of the dial, drawing attention to this iconic Maison Boucheron motif more than ever before.

The Double Gadroon

Placed together, these two rings of polished gold symbolise the eternal love between two beings who are forever bound to one another. The double gadroon is one of the Maison’s oldest motifs.

Paris Cobblestones

A true hallmark of the French capital, the clous de Paris motif reflects the city and its architecture. It is used in many creations (including the legendary Quatre) and creates light effects that are contrasted with the brilliance of the Epure dial.


The oversize 3 and 9 markers are a tribute to the year 1893, when the Boucheron boutique opened at 26 Place Vendôme. Frédéric Boucheron was the first jeweler to set up a boutique in this famous Parisian square and chose the location for its exceptional light.

The Boucheron Épure Chronograph, a technological, masculine watch



With an alligator leather or steel strap, the Epure chronograph, also available with a black or white dial, combines the classic elegance of the polished stainless steel 43mm Épure case with a 25 Jewels, 28’800 bph, highly technical complication, and a power reserve of approximately 48 hours. Its blue hands add a touch of colour that is softened by the brilliance of the polished markers. The two pusher of the chronograph have been adorned with 2 blue sapphires, giving the watch a contemporary and asserted aesthetic.

A strong and sophisticated aesthetic, the Boucheron Épure watch is a delectable choice when updating your jewellery collection. The mechanical movement with automatic winding, the sapphire crystal glass and stainless steel round case work together to ensure you’re fashionably on time.





Auteur: amr63

Yakymour, home of Begum Om Habibeh Aga Khan, thè place in the mid 50's 'till the late 80's, where fashion, art, beauty and love meet each other, from all over the world.... Playing as a child in the garden of Yakymour was a happy, innocent time, thanx to ‘Grandma’ Yaky and to Sadruddin, where I could be fully myself and forget ‘the bad things’, and get some strenght. The Last 30 years working as cosmetologist and as a make-up artist for television, theatre, film, fotoshoots, fashion shows, celebrities and individuals gave me a trunk full of experience. My work brought me all over the world and had photoshoot's on location in the Netherlands, Germany, Belgium, France, Jordan, Syria, Lebanon, India a.o. At this Blog you will find many reviews of cosmetics, fashion, art, and everything beautiful, as an ode to Begum Om Habibeh 'Yaky' Aga Khan, and named after the place where 'everything' was beautiful: Yakymour. You will find here all the in and outs about skincare, perfums, and make-up, the do's and don'ts, the why's and how's.... The stories behind, and some great interviews... So when you have any question.... please ask. Come on in.... feel yourself at home at Yakymour! Jean Amr P.S. My apologies for future grammatical errors. English is not my mother language :)

Geef een reactie

Vul je gegevens in of klik op een icoon om in te loggen. logo

Je reageert onder je account. Log uit /  Bijwerken )


Je reageert onder je Twitter account. Log uit /  Bijwerken )

Facebook foto

Je reageert onder je Facebook account. Log uit /  Bijwerken )

Verbinden met %s

%d bloggers liken dit: