Guerlain Parfumeur boutique concept goes international

Following the success of its first concept store in 392 rue Saint-Honoré, Paris in 2016, Maison Guerlain is now opening boutiques dedicated exclusively to fragrances in other countries. The new boutique on prestigious avenue Louise in Brussels offers an unprecedented personalization experience. More international openings will follow under the timeless signature ‘Guerlain Parfumeur depuis 1828’.

Building on the success of its first boutique dedicated exclusively to fragrances on rue Saint Honoré in Paris, Maison Guerlain is taking this innovative retail concept celebrating its métier of parfumeur to other countries. The first international boutique in Brussels boasts a prestigious address at 52, avenue Louise. The new boutique embodies the French Maison’s distinctive heritage and savoir-faire in crafting perfumes for nearly 190 years, proposing a unique experience for customers revolving around completely tailor-made products and services. 

With 110 fragrances immediately available, this new jewel case of a boutique creates a total immersion into the heart of Guerlain’s bold creativity. Following a meticulous classification of the fragrance collection into four main olfactory families, customers can take advantage of a digital fragrance consultation to identify their personal olfactory profile and, thanks to a powerful algorithm, find their very own ‘signature fragrance’. 

After choosing their fragrance, customers are invited to the personalization atelier, the heart of the boutique. There, they select every detail to make the fragrance their own – bottle shape and color, engraved message in any language, plus a choice of ribbons and bows to embellish the flacons. What’s more, the iconic honeycomb ‘bee bottles’ can be refilled forever at Guerlain’s fragrance fountains, an elegant combination of luxury and sustainability. To guarantee the perfect quality of fragrances, the scents are kept in a temperature-controlled ‘perfume cellar’ behind UV-blocking glass – just like grand crus wines.

This ambitious international deployment is just beginning as the Maison brings the exquisite marvels of Guerlain Parfumeur to fragrance lovers around the world. Come into the beautiful world of Guerlain.

Guerlain Parfumeur Boutique Avenue Louise 52 Brussels +32 28 99 61 39

Auteur: amr63

Yakymour, home of Begum Om Habibeh Aga Khan, thè place in the mid 50's 'till the late 80's, where fashion, art, beauty and love meet each other, from all over the world.... Playing as a child in the garden of Yakymour was a happy, innocent time, thanx to ‘Grandma’ Yaky and to Sadruddin, where I could be fully myself and forget ‘the bad things’, and get some strenght. The Last 30 years working as cosmetologist and as a make-up artist for television, theatre, film, fotoshoots, fashion shows, celebrities and individuals gave me a trunk full of experience. My work brought me all over the world and had photoshoot's on location in the Netherlands, Germany, Belgium, France, Jordan, Syria, Lebanon, India a.o. At this Blog you will find many reviews of cosmetics, fashion, art, and everything beautiful, as an ode to Begum Om Habibeh 'Yaky' Aga Khan, and named after the place where 'everything' was beautiful: Yakymour. You will find here all the in and outs about skincare, perfums, and make-up, the do's and don'ts, the why's and how's.... The stories behind, and some great interviews... So when you have any question.... please ask. Come on in.... feel yourself at home at Yakymour! Jean Amr P.S. My apologies for future grammatical errors. English is not my mother language :)

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