Federico Curradi Is Appointed Creative Director Of Rochas Men’s Fashion

Federico-Curradi-01There is a new man at the helm of menswear at French Maison Rochas. The menswear division of Rochas was non-existent for 22 years prior to Béatrice Ferrant’s appointment and his quick tenure delivered yet another setback to the brand in its pursuit of a successful menswear collection.

After relaunching the men’s ready-to-wear collections in 2017 under the aegis of Ferrant, Rochas’s owner Interparfums has picked a new designer to lead the second phase of the label’s new life. Italian Federico Curradi has in fact been appointed Creative Director of Rochas menswear, and his debut collection will be Autumn/Winter 2019-20.

It’s a real honour for me to accept the position as men’s creative director for Rochas. The Parisian legacy and the brand’s natural yet sophisticated style are key sources of inspiration for me, and I will undoubtedly reference them as I write a new page in the brand’s history.

Federico Curradi

Curradi will showcase his vision for Rochas at the Paris Fashion Week next January. Curradi, who was formerly head of men’s styling at Ermanno Scervino from 2001 to 2005, and later head of men’s collections at Roberto Cavalli (2005 – 2007). Then, for eight years, he was the Creative Director of Iceberg. In 2016, he relaunched his own label in January at Pitti Uomo, founded twenty years earlier while he worked as a knitwear consultant for Dunhill. The designer, who lives in the Florentine countryside, is also creative director of outerwear specialist Peuterey.

Federico Curradi’s mission at Rochas is clear: to re-energise menswear, which was put on hold at the end of 2017 after his predecessor managed it for only one season. In the meantime, Interparfums has opted for a new strategy. After trying its hand for the first time at developing a fashion collection internally, the fragrance group revealed that it had inked a license with the Italian subsidiary of Japan’s Onward Holding Co. Ltd, which already produces Rochas women’s ready-to-wear with creative director Alessandro Dell’Acqua, since 2013.

Come into the beautiful world of Rochas.




Auteur: amr63

Yakymour, home of Begum Om Habibeh Aga Khan, thè place in the mid 50's 'till the late 80's, where fashion, art, beauty and love meet each other, from all over the world.... Playing as a child in the garden of Yakymour was a happy, innocent time, thanx to ‘Grandma’ Yaky and to Sadruddin, where I could be fully myself and forget ‘the bad things’, and get some strenght. The Last 30 years working as cosmetologist and as a make-up artist for television, theatre, film, fotoshoots, fashion shows, celebrities and individuals gave me a trunk full of experience. My work brought me all over the world and had photoshoot's on location in the Netherlands, Germany, Belgium, France, Jordan, Syria, Lebanon, India a.o. At this Blog you will find many reviews of cosmetics, fashion, art, and everything beautiful, as an ode to Begum Om Habibeh 'Yaky' Aga Khan, and named after the place where 'everything' was beautiful: Yakymour. You will find here all the in and outs about skincare, perfums, and make-up, the do's and don'ts, the why's and how's.... The stories behind, and some great interviews... So when you have any question.... please ask. Come on in.... feel yourself at home at Yakymour! Jean Amr P.S. My apologies for future grammatical errors. English is not my mother language :)

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