The Hidden Activist Campaign That Spread a Rainbow in Russia


The 2018 FIFA World Cup is currently being hosted in Russia, a nation who has had an unwelcoming track record when it comes to the rights of the LGBTQ community. Gay ‘propaganda’ is banned in Russia, but that did not stop a group of soccer fans at the 2018 World Cup from promoting LGBTQ rights in Moscow with a subtle – yet colorful – protest.

Activists from Spain, the Netherlands, Brazil, Mexico, Argentina and Colombia traveled to the Russian capital wearing their national jerseys, which conveniently create a rainbow pride flag when they line up side-by-side.

Though Russian federal laws prohibit public demonstrations of LGBTQ rights, including the showcasing of the rainbow Pride Flag, six activists from six different countries have gathered together to send a political message to the country and the rest of the world.


Created by Spanish digital agency LOLA Mullenlowe and Spanish LGBTQ organisation FELGTB (National Federation of Lesbians, Gays, Transsexuals and Bisexuals), The Hidden Flag saw each of its six members concealing the Pride Flag by wearing the football kit of their native country.

The motley crew of protesters included, from left to right, Marta Márquez (red jersey), president of an LGBTQ advocacy group in Spain; Eric Houter (orange), a straight man from the Netherlands participating in honor of his gay brother; Eloi Pierozan Junior (yellow), a marketing manager from a small town in Brazil; Guillermo León (green), a documentary filmmaker from Mexico; Vanesa Paola Ferrario (blue), an audiovisual editor from Argentina; and Mateo Fernández Gómez (purple), an advertising art director from Colombia.

In a statement posted to The Hidden Flag’s website, the activists “wanted to take advantage of the World Cup to denounce the situation in Russia and take the flag to the streets”. To do so, the six of them walked around in this formation in various public places in Moscow to unbeknownst authorities.


The response to The Hidden Flag’s project has been largely positive, even creating the viral #TheHiddenFlag hashtag. Come into the beautiful and colotful world of  The Hidden Flag.





Auteur: amr63

Yakymour, home of Begum Om Habibeh Aga Khan, thè place in the mid 50's 'till the late 80's, where fashion, art, beauty and love meet each other, from all over the world.... Playing as a child in the garden of Yakymour was a happy, innocent time, thanx to ‘Grandma’ Yaky and to Sadruddin, where I could be fully myself and forget ‘the bad things’, and get some strenght. The Last 30 years working as cosmetologist and as a make-up artist for television, theatre, film, fotoshoots, fashion shows, celebrities and individuals gave me a trunk full of experience. My work brought me all over the world and had photoshoot's on location in the Netherlands, Germany, Belgium, France, Jordan, Syria, Lebanon, India a.o. At this Blog you will find many reviews of cosmetics, fashion, art, and everything beautiful, as an ode to Begum Om Habibeh 'Yaky' Aga Khan, and named after the place where 'everything' was beautiful: Yakymour. You will find here all the in and outs about skincare, perfums, and make-up, the do's and don'ts, the why's and how's.... The stories behind, and some great interviews... So when you have any question.... please ask. Come on in.... feel yourself at home at Yakymour! Jean Amr P.S. My apologies for future grammatical errors. English is not my mother language :)

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