For more than 60 years, Swiss watchmaker Corum has been embracing the idea of creativity and boldness as its vision, and who better to parade for the Maison than Hu Bing 胡兵, the athletic, model, singer, producer and philanthropist, not to mention a former editor-in-chief of Harper’s Bazaar Men’s Style (China). The multi-hyphenate Hu Bing is unstoppable in an industry that prized youth above everything else. Despite pushing 50, the seemingly ageless Hu Bing just landed the coveted role of Corum’s global brand ambassador.
He’s a true Chinese gentleman. His achievements in diverse areas proved his magnificent talent. His pursuit of excellence and continuous breakthroughs are the best interpretation of Corum’s persistent progress in fine watchmaking.
Jérôme Biard, CEO of Corum
In the 1990s, Hu Bing was the first Chinese male model to walk on the international fashion runway for big names like Louis Vuitton and Valentino. His 1.89m frame and youthful good looks continue to serve him well today in the fashion circle, most recently serving as the only Asian ambassador alongside the likes of David Gandy and Dermot O’Leary for London Collections Men, the male answer to London Fashion Week, in 2015.
Hu Bing’s move into acting in the early 2000s was equally successful, and was named one of the 10 most popular actors on the back of his performances in such TV shows as Love Talks and Pink Girls. A brief stint as a singer also produced impressive results that included platinum singles. Beyond showbiz, Hu Bing is a huge advocate for the protection and preservation of the environment, and was an ambassador for World Wide Fund for Nature.
Hu Bing’s oriental steely yet elegant aura and imperturbable style have brought him a high-profile status in the international fashion scene but it is that fearless and passionate attitude towards life that marks the genuine charm of this global icon, who truly embodied the Corum philosophy – ‘Craft Your Dreams’.
From elegance to sporty chic and youthful energy, the collaboration with Hu Bing, brings out the timeless luxury and different artistic of Corum watches. the campaign images see the fashion icon posing with all of Corum’s signature models including the Admiral, the Golden Bridge, the Bubble and even the Coin watch with a dial composed entirely of a vintage American coin.
From elegance to sporty chic and youthful energy, the collaboration with Hu Bing brings out the timeless luxury and different artistic of Corum watches.