Heads up, sneaker fans. Legendary German fashion designer and all-round style icon Karl Lagerfeld has collaborated with German sportswear rand Puma on a capsule collection for men and women, launching globally this month.
Bringing together two iconic brands, each with their own unique aesthetic, the result is a chic, contemporary fusion of Karl Lagerfeld’s signature design aesthetic and Puma’s sporty, street style classics.
Marking 50 years since their iconic sneaker’s first launch, Puma’s ‘Suede 50’ program throughout 2018 culminates in the highly-anticipated release of the Karl Lagerfeld X Puma collection on October 19, three days after the 50th anniversary of the original Suede Classic release.
Originally invited to design a Karl Lagerfeld iteration of the classic Suede sneaker for the anniversary celebration, the partnership soon developed into the creation of a complete 13-piece capsule collection. Bringing together two iconic brands, each with their own unique aesthetic, the result is a chic, contemporary fusion of Karl Lagerfeld’s signature design aesthetic and Puma’s sporty, street style classics.
Featuring two unisex suede sneakers inspired by Karl’s iconic signature aesthetic – a tuxedo jacket, high white collar, tie and sunglasses – the shoes blend Karl’s timeless look with contemporary street style, and feature either a playful KARL graphic or removable sunglasses detail.
The women’s offering includes a tuxedo-inspired T7 track jacket with matching pants and a T7 jumpsuit, both of which are stylish plays on Puma’s iconic track jacket with 7mm stripes, a track top, and a cropped tee. Meanwhile, the men’s collection features a slim-fit hoodie and matching sweat pants, plus a logo tee. A backpack, a shoulder bag and a baseball cap featuring custom Karl Lagerfeld X Puma branding completes the collection.
The move is the latest in a string of high-profile collaborations undertaken by Lagerfeld’s brand, which unveiled a capsule collection with supermodel-of-the-moment Kaia Gerber at the end of August. The creative also released a limited-edition beauty collection with Model Co earlier this year, and joined forces with his personal assistant Sebastien Jondeau on a curated menswear capsule that debuted at the Pitti Uomo trade show back in January. Puma has also been racking up celebrity collaborations of late, enlisting the help of The Weeknd, Sonra and Hello Kitty, to name just a few.
The Karl Lagerfeld X Puma collection will be available for pre-sale at karl.com and puma.com on October 18th, and worldwide on October 19, at Karl Lagerfeld and Puma retail stores, online at Karl.com and puma.com, and via curated retailers and concept stores.
Come in the beautiful world of Karl Lagerfeld and Puma.
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