Next in the move towards cruelty-free products is Lush – the cult beauty brand who are already on the right path towards conscious production.
Having already opened their first packaging-free store in the UK, and unveiled a palm oil-free soap to save endangered Orangutans, they’re practically paving the way for everyone else in the beauty industry to follow.
Now, they have announced that they are removing eggs from all of its products to reduce the suffering of animals. So, in terms of replacement ingredients, the company has experimented with many ingredients to ensure the products are still as effective as ever to use and will be using chickpea aquafaba, tofu, soya yoghurt and wheat gluten to replace eggs in the products. Lush’s line, though all-vegetarian, is not vegan yet; it still uses honey and lanolin (wool wax) in some of its recipes.
We can visit hens and see them living freely and eating good quality organic food, but millions of eggs at commercial hatcheries, the sorting of the chicks into the females to sent on to farms to lay eggs and the male chicks to straight to their deaths by methods so brutal that it would be impossible to present on our website.
Toni Shephard, Lush Executive Director (UK)
And adding that, “We can no longer, in good conscience, use an ingredient that we are unable to be transparent about because the truth is so unpalatable. If we can’t make one of our usual ingredients buying films to show you the whole process of an ingredient, then we shouldn’t be using that ingredient. It became that simple”.
The products that are now egg-free include D’fluff strawberry shaving soap, Hair Custard hair dressing, Curly Wurly shampoo, Jersey Bounce shampoo, H’suan Wen Hua hair treatment, Brazened Honey fresh face mask and Cosmetic Warrior fresh face mask.
It’s clear they’re taking sustainability very seriously and we are very happy about it.
Yakymour Men 