Since 1851 is Kiehl’s an cosmetics brand retailer that specializes in making premium products. Their fine formulations have always been made with the most unique natural ingredients found all over the world. Now the famous American apothecary brand has just re-launched its Rare Earth face. The limited edition cleansing mask is created in partnership with John Legend, and comes in a white jar that has been redesigned by John Legend himself and adorned with his signature.
An efficacious clay mask made with fairly traded Amazonian White Clay that helps visibly minimize pores and refine skin’s texture.
This special edition product will benefit The Earth Day Network in the United States. The goal is to donate 100% of net profits of the John Legend Limited Edition Rare Earth Mask, raising a minimum of $25,000, to the Earth Day Network’s non-profit mission to diversify, educate, and activate the environmental movement worldwide.
Rare Earth is a purifying clay mask made with fairly traded Amazonian White Clay. Known as ‘Magic Earth’, Amazonian White Clay has been used for centuries by native Brazilians as a stress relieving, detoxifying therapy. Rich in minerals and extremely porous, Amazonian White Clay is known to help absorb excess oil and detoxify skin.
The best selling formula remains the same. It noticeably minimizes pores and purifies skin, cleanses and detoxifies by drawing out toxins, reduces surface oil production by 46.7%, and smoothes and relaxes skin texture. In addition to Amazonian White Clay, another key active ingredient is Aloe Barbadensis, which has been widely used in traditional and herbal medicine for centuries, its known to help soothe skin.
In the spirit of Kiehl’s Made Better platform, the jar is made of 30% post-consumer recycled plastic, while the top label is made from a blend of repurposed coffee bean bag fiber and post-consumer waste.
Kiehl’s Limited Edition Rare Earth Deep Pore Cleansing Mask, is available at Kiehl’s stores, online at Kiehls.com. and selected stores worldwide. Come into the beautiful world of Kiehl’s.