Piet Boon has had a special relationship with Land Rover for a long time. Over the years, this has led to various limited editions and ‘one-offs’ of both Land Rover and Range Rover. For the renowed Dutch designer it is a feast of recognition at Land Rover because both brands hold the same values: timeless design and sustainability.
The first prototypes of the original Range Rover were known as ‘Velar’. This is derived from the Latin velare, which means ‘to veil’ or ‘to cover’. The name was therefore intended to keep the ‘sender’ secret for as long as possible. Several Velar prototypes were executed in the striking color Masai Red with Land Rover Color number (LRC number) LRC378. Range Rover also used this shade for production models from 1970 to 1985.
The historic name and color now come together again in the Velar Piet Boon Edition. The designer from Oostzaan chose to apply the Masai Red in a silk gloss, giving the color a contemporary twist. The high-gloss black finish of the hood, window frames and roof provides an exciting contrast. The alloy wheels are in matt black.
With the Velar Piet Boon Edition I wanted to honor the present by bringing back the Masai Red and thereby accentuating the splendor of the current Velar design. Every time I think it’s an honor to be able to work on a limited edition.
Piet Boon, designer
When the Velar was officially introduced as a Range Rover on June 17, 1970, it was an instant sensation. For the first time, it turned out that true 4×4 properties could coexist with pure luxury. Today’s Velar is the ultimate Range Rover. It combines progressive design (Winner World Car Design Award) with an interior that exudes elegant simplicity, yet offers plenty of luxury, comfort and ease of use.
A highlight is the Touch Pro Duo infotainment system with two large HD touchscreens. Powerful engines, together with All Wheel Drive with IDD (Intelligent Driving Dynamics) and Torque Vectoring, provide driving characteristics that can be summed up in one word, both on and off road: legendary. And Piet Boon has added a historical dimension to this in his own way.