BMW of North America Launches #GoWithPride in Support of WorldPride NYC and the LGBTQIA+ Community.

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BMW of North America announced today the launch of a new campaign in support of WorldPride NYC and the LGBTQIA+ community.  Dubbed #GoWithPride, the campaign will launch on June 27 and include a variety of activations through June 30.

‘Queer City: A CNN Experience’ a multi media museum experience

Together with CNN, BMW will present ‘Queer City: A CNN Experience’ a free multimedia museum experience on June 27 from 11:00 a.m. to 4:00 p.m. at Hudson Mercantile (463 10th Avenue, New York, NY 10018) that explores the real stories of people behind the landmark moments in New York City’s queer history.

Leveraging a historic time when photo booths represented an opportunity for members of the community to freely express themselves behind a private curtain, BMW will activate an on-site photo booth for guests. Inside the booth, attendees can express what Pride means to them, and then display their photos on an exhibit wall to become a part of the pride experience.

 

 GLAAD Partnership 

On June 28, BMW will partner with GLAAD, outside of their NYC headquarters leading up to the weekend’s events. The company will make a donation to GLAAD and provide food, beverages and giveaways, while a fleet of BMW X7 Sports Activity Vehicles will deliver t-shirts to over 200 GLAAD volunteers.

 

Jonathan Adler Just Unveiled a BMW Convertible for Pride Month

The campaign will culminate on June 28 with the debut of a BMW 8 Series Convertible wrapped in a custom Pride design. Top designer Jonathan Adler, who is a prominent voice in the NYC LGBTQIA+ community, has designed a special fleet of BMW 8 Series convertibles for the event, which also recognizes the 50th anniversary of the Stonewall riots. The wrap features a rainbow design along the door’s driver and passenger doors that connects to form a heart on the front hood.

The anniversary of Stonewall 50 and the most major Pride ever. It’s also my 30th anniversary of living in New York. It’s a momentous occasion for me and reflects how far the gay community has come.

Jonathan Adler

Jonathan Adler will share his journey to the WorldPride NYC Parade in the BMW 8 Series Convertible on BMWUSA’s Instagram page. Additionally, there will be a fleet of Pride wrapped BMW 8 Series Convertibles carrying the WorldPride Parade’s grand marshals, who will lead the celebration on Sunday, June 30th.

NY: BMW x Jonathan Adler Collaborate for WorldPride NYC

Follow BMW of North America on Instagram @BMWUSA, Twitter @BMWUSA and Like BMWUSA on Facebook. Come into the beautiful world of BMW.

 

 

 

 

Auteur: amr63

Yakymour, home of Begum Om Habibeh Aga Khan, thè place in the mid 50's 'till the late 80's, where fashion, art, beauty and love meet each other, from all over the world.... Playing as a child in the garden of Yakymour was a happy, innocent time, thanx to ‘Grandma’ Yaky and to Sadruddin, where I could be fully myself and forget ‘the bad things’, and get some strenght. The Last 30 years working as cosmetologist and as a make-up artist for television, theatre, film, fotoshoots, fashion shows, celebrities and individuals gave me a trunk full of experience. My work brought me all over the world and had photoshoot's on location in the Netherlands, Germany, Belgium, France, Jordan, Syria, Lebanon, India a.o. At this Blog you will find many reviews of cosmetics, fashion, art, and everything beautiful, as an ode to Begum Om Habibeh 'Yaky' Aga Khan, and named after the place where 'everything' was beautiful: Yakymour. You will find here all the in and outs about skincare, perfums, and make-up, the do's and don'ts, the why's and how's.... The stories behind, and some great interviews... So when you have any question.... please ask. Come on in.... feel yourself at home at Yakymour! Jean Amr P.S. My apologies for future grammatical errors. English is not my mother language :)

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