BMW of North America announced today the launch of a new campaign in support of WorldPride NYC and the LGBTQIA+ community. Dubbed #GoWithPride, the campaign will launch on June 27 and include a variety of activations through June 30.
‘Queer City: A CNN Experience’ a multi media museum experience
Together with CNN, BMW will present ‘Queer City: A CNN Experience’ a free multimedia museum experience on June 27 from 11:00 a.m. to 4:00 p.m. at Hudson Mercantile (463 10th Avenue, New York, NY 10018) that explores the real stories of people behind the landmark moments in New York City’s queer history.
Leveraging a historic time when photo booths represented an opportunity for members of the community to freely express themselves behind a private curtain, BMW will activate an on-site photo booth for guests. Inside the booth, attendees can express what Pride means to them, and then display their photos on an exhibit wall to become a part of the pride experience.
On June 28, BMW will partner with GLAAD, outside of their NYC headquarters leading up to the weekend’s events. The company will make a donation to GLAAD and provide food, beverages and giveaways, while a fleet of BMW X7 Sports Activity Vehicles will deliver t-shirts to over 200 GLAAD volunteers.
Jonathan Adler Just Unveiled a BMW Convertible for Pride Month
The campaign will culminate on June 28 with the debut of a BMW 8 Series Convertible wrapped in a custom Pride design. Top designer Jonathan Adler, who is a prominent voice in the NYC LGBTQIA+ community, has designed a special fleet of BMW 8 Series convertibles for the event, which also recognizes the 50th anniversary of the Stonewall riots. The wrap features a rainbow design along the door’s driver and passenger doors that connects to form a heart on the front hood.
The anniversary of Stonewall 50 and the most major Pride ever. It’s also my 30th anniversary of living in New York. It’s a momentous occasion for me and reflects how far the gay community has come.
Jonathan Adler will share his journey to the WorldPride NYC Parade in the BMW 8 Series Convertible on BMWUSA’s Instagram page. Additionally, there will be a fleet of Pride wrapped BMW 8 Series Convertibles carrying the WorldPride Parade’s grand marshals, who will lead the celebration on Sunday, June 30th.
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