We believe that we are all equal, irrespective of our nationality, religion, gender, age, ethnic background, spoken language, hobbies and opinions. We believe that both hetero- and homosexuals have the right to love the person who is best for them.
A new advertising campaign from Coca-Cola Hungary is causing controversy for showing same-sex love. The ads show several couples lovingly sharing bottles of Coke. One of the ads shows a mixed-sex couple, another shows two women, and the other shows two men. The posters are part of a ‘Love Revolution’ campaign centered around Budapest’s Sziget music festival, which takes place this week.
Boldog István, an MP from Hungary’s conservative, right-wing party Fidesz which has held majority power in the country since 2010, has said he is boycotting the brand and is encouraging others to do the same. He wrote on Facebook: “Until they remove their provocative posters from Hungary, I will not consume their products! I’m asking everyone!”
István Boldog, who earlier this year called for a ban of the Budapest Pride Parade, is spearheading a petition and boycott against the brand for the posters, calling for their removal.
But Coke is standing by the ads. The soft drink company said in a press release: “The three different posters feature both hetero- and homosexual couples drinking Coca-Cola. With this we really want to convey a message: our belief that everyone has the right to affection and love; that the feeling of love is the same (#loveislove). Many advertisements – not just Coca-Colaʼs – divide peopleʼs opinions: some like them, some do not. Of course we respect the opinions of others that differ from our own. We believe that we are all equal, irrespective of our nationality, religion, gender, age, ethnic background, spoken language, hobbies and opinions. We believe that both hetero- and homosexuals have the right to love the person who is best for them”.
Like many boycots: it often works the opposite. The sales of Coca Cola increased after the call for boycot. Maybe not everyone dares to speak out, but drinking Coca Cola is a quiet protest. Coca Cola sells well, very well.