Next month American fashion designer Calvin Klein’s will launch the new CK Everyone fragrance, opening a new chapter in the history of the cult unisex fragrance CK One from 1994, inspired by the then generation of youth and their way of self-expression. At the height of its glory, CK One was sold in 20 bottles every 20 seconds.
Created by Alberto Morillas, CK Everyone symbolizes the spirit of the new generation, freedom of expression, the spirit of inclusivity and participation in multiple communities – as told in the press communication. A pure, green, citrusy scent, CK Everyone is announced as ‘a genderless scent for today that celebrates the infinite freedom of self-expression’.
Top Notes: Organic Orange Essential Oil, Ginger
Heart: Blue Tea Accord, Watery Notes
Base: Cedarwood, Patchouli, Amber
Drawing on the legendary legacy of CK Oone, the new scent is fresh-citrusy and woody, done with environmental awareness in mind. It’s announced as vegan, made from naturally-occurring alcohol and full of ingredients of natural origin (79%), which is why it is advertised as a ‘pure’ scent. Organic layers of orange oil over a heart of blue tea accords, followed by a musky base of cedar wood, together create a complex, energizing composition.
Calvin Klein’s CK Everyone glass flacon, which can be recycled after the pump has been removed, contains an elastic logo band, in the spirit of Calvin Klein underwear, which can be worn in many ways, such as a hair band.
Calvin Klein CK Everyone will be available as 50, 100 and 200ml Eau de Toilette at Calvin Klein Boutiques and selected stores worldwide. Come into the beautiful world of Calvin Klein.