Hindu Activist Calls Louis Vuitton’s Cowhide Leather Yoga Mat ‘Hugely Insensitive’

Meditative stretching takes on a sleek bent with the Louis Vuitton Yoga Mat. But the French Maison has found itself in trouble after upset Hindus called the luxury fashion house for using cowhide leather to construct its recently released Yoga Mat.

Hindu religious statesman, activist and President of Universal Society of Hinduism, Rajan Zed, called the €1600 ($2,390 USD) luxury item ‘highly inappropriate’. Noting that the yoga mat seemed and offending two serious concepts of Hinduism – cows and yoga – and is hugely insensitive to Hindu feelings.

Rajan Zed also highlighted how wrong performing yoga, a profound, sacred and ancient discipline introduced by Hinduism, on a mat made from a killed cow is. “A sacred and long venerated animal of the religion, is a case of ‘religious appropriation’. Marking the Yoga Mat as sacrilege and an item that ridicules serious spiritual practices of an entire community”.

Rajan Zed is calling for Moët Hennessy Louis Vuitton (LVMH) CEO Bernard Arnault, Louis Vuitton CEO Michael Burke and Louis Vuitton Executive Vice President Delphine Arnault to issue a formal apology and pull the item as it goes against its the concept of ethical responsibility included in the company’s ‘Acting Responsibly and with Social Awareness’ section of its Code of Conduct.

Louis Vuitton has not yet issued a statement regarding the outrage over its Yoga Mat. Come into the world of Louis Vuitton.

Auteur: amr63

Yakymour, home of Begum Om Habibeh Aga Khan, thè place in the mid 50's 'till the late 80's, where fashion, art, beauty and love meet each other, from all over the world.... Playing as a child in the garden of Yakymour was a happy, innocent time, thanx to ‘Grandma’ Yaky and to Sadruddin, where I could be fully myself and forget ‘the bad things’, and get some strenght. The Last 30 years working as cosmetologist and as a make-up artist for television, theatre, film, fotoshoots, fashion shows, celebrities and individuals gave me a trunk full of experience. My work brought me all over the world and had photoshoot's on location in the Netherlands, Germany, Belgium, France, Jordan, Syria, Lebanon, India a.o. At this Blog you will find many reviews of cosmetics, fashion, art, and everything beautiful, as an ode to Begum Om Habibeh 'Yaky' Aga Khan, and named after the place where 'everything' was beautiful: Yakymour. You will find here all the in and outs about skincare, perfums, and make-up, the do's and don'ts, the why's and how's.... The stories behind, and some great interviews... So when you have any question.... please ask. Come on in.... feel yourself at home at Yakymour! Jean Amr P.S. My apologies for future grammatical errors. English is not my mother language :)

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