Italian fashion house Laura Biagiotti launched a new masculine fragrance inspired by the Italian countryside, it is a fresher fougere version of their iconic fragrance Roma Uomo – Roma Uomo Green Swing.
Roma Uomo Green Swing is the fragrance that Laura Biagiotti dedicates to an active lifestyle: the new frontier of masculine elegance. The classic Roma Uomo, the historic perfume that has been the olfactory signature of Biagiotti style for men since 1992, joins the world of golf for which the fashion house has a genuine passion: in fact, it established the Marco Simone Golf & Country Club, a state-of-the-art sports facility that will be the official host of the 44th edition of the Ryder Cup in 2023.
Top note: bergamot, cardamom, quince
Middle notes: geranium, violet leaves, tonka bean
Base note: cedarwood, vetiver, cashmere wood
Created by Daphne Bugey, Roma Uomo Green Swing is a fragrance with a fougere heart (geranium, violet leaves, and tonka bean) animated by the light freshness of fruits and a delicate spicy touch of cardamom. The refreshing green composition rests on a smooth woody base of cashmere wood, musk and cedar.
Designed for refined and elegant men by definition, with a passion for golf and sport in general, the new male perfume by Laura Biagiotti is contained in the classic flacon that echoes the friezes of the Pantheon in shape.
The colors change radically: grass-green for the blown glass flacon, flamed and finally water-painted. The cap is instead optical white like a golf ball, in matt polypropylene with matte finishes. The same colors with silver writings are also on the case with a material effect and are found in the image of the visual campaign.
The green flacon in the foreground is resting on a white surface. Behind it a golf iron that reflects the intense color of the glass and a white ball like the cap. All framed between two different shades of Green, which give an idea of the upcoming Swing to the masculine.
Laura Biagiotti Roma Uomo Green Swing is available in 40 and 75ml Eau de Toilette at seleceted stores worldwide. Come into the beautiful world of Laura Biagiotti.