Byredo has unveiled its new fragrance De Los Santos which is about celebrating life. Created as an homage to Día de los Muertos and All Saints’ Day, the new fragrance embodies the power of unity through ceremony. By acknowledging the fleeting notion of life, the new scent celebrates the formation of memories as much as it does life.
Top: Clary Sage, Mirabelle
Heart: Orris, Ciste Oil
Base: Musks, Ambroxan, Palo Santo
De Los Santos incants memories and acknowledges the fleeting. An aromatic cloud of musk is pierced by the clarity of sage. The splendor of amber and incense is grounded by iris root and mirabelle. Earthen notes of cistus flourish in dry heat. In homage to the traditions of Día de los Muertos and All Saints’ Day, De Los Santos captures the transcendent power of coming together in collective ceremonies, translating scent into a new ritual of remembrance.
Last month, the Swedish company collaborated with Reborn in Color on a series of ‘Wearable Blankets’. Comprised of 100% recycled down blankets, the oversized garments are washed in bubblegum pink and faded black.
Byredo De Los Santos scent is available now on their official website and selected stores. Come into the beautiful world of Byredo.