Byredo’s new De Los Santos fragrance is about celebrating life

Byredo has unveiled its new fragrance De Los Santos which is about celebrating life. Created as an homage to Día de los Muertos and All Saints’ Day, the new fragrance embodies the power of unity through ceremony. By acknowledging the fleeting notion of life, the new scent celebrates the formation of memories as much as it does life.

Top: Clary Sage, Mirabelle
Heart: Orris, Ciste Oil
Base: Musks, Ambroxan, Palo Santo

De Los Santos incants memories and acknowledges the fleeting. An aromatic cloud of musk is pierced by the clarity of sage. The splendor of amber and incense is grounded by iris root and mirabelle. Earthen notes of cistus flourish in dry heat. In homage to the traditions of Día de los Muertos and All Saints’ Day, De Los Santos captures the transcendent power of coming together in collective ceremonies, translating scent into a new ritual of remembrance. 

Last month, the Swedish company collaborated with Reborn in Color on a series of ‘Wearable Blankets’. Comprised of 100% recycled down blankets, the oversized garments are washed in bubblegum pink and faded black.

Byredo De Los Santos scent is available now on their official website and selected stores. Come into the beautiful world of Byredo.

Auteur: amr63

Yakymour, home of Begum Om Habibeh Aga Khan, thè place in the mid 50's 'till the late 80's, where fashion, art, beauty and love meet each other, from all over the world.... Playing as a child in the garden of Yakymour was a happy, innocent time, thanx to ‘Grandma’ Yaky and to Sadruddin, where I could be fully myself and forget ‘the bad things’, and get some strenght. The Last 30 years working as cosmetologist and as a make-up artist for television, theatre, film, fotoshoots, fashion shows, celebrities and individuals gave me a trunk full of experience. My work brought me all over the world and had photoshoot's on location in the Netherlands, Germany, Belgium, France, Jordan, Syria, Lebanon, India a.o. At this Blog you will find many reviews of cosmetics, fashion, art, and everything beautiful, as an ode to Begum Om Habibeh 'Yaky' Aga Khan, and named after the place where 'everything' was beautiful: Yakymour. You will find here all the in and outs about skincare, perfums, and make-up, the do's and don'ts, the why's and how's.... The stories behind, and some great interviews... So when you have any question.... please ask. Come on in.... feel yourself at home at Yakymour! Jean Amr P.S. My apologies for future grammatical errors. English is not my mother language :)

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