Assouline Presents ‘De Bethune: The Art of Watchmaking’ Hardcover Book

Assouline Publishers has revealed its newest title celebrating independent Swiss watch manufacturer De Berthune. Releasing on the 20th anniversary of the company, ‘De Bethune: The Art of Watchmaking‘ dives into the intricacies of the atelier led by legendary watchmaker and co-founder, Denis Flageollet. Blurring the lines between traditional craftsmanship and contemporary design, the brand specializes in crafting both impossibly modern and technically advanced timepieces.

Twenty years ago, the haute horological world welcomed De Bethune. Showcasing the technical ingenuity of master watchmaker and co-founder Denis Flageollet, De Bethune immediately established itself as an outlier with a unique ability to blur the lines between traditional craftsmanship and contemporary design, mining history to create a brand both impossibly modern and technically advanced.

Flageollet’s objective has always been the glorious and elusive goal of chronometric perfection and no watch brand has been as disruptive as De Bethune. In just two decades, the company has brought to life thirty in-house movements built upon the foundations of mechanical simplicity and the fundamentals of traditional watchmaking.

With annual production ranging between 150 and 250 watches per year, De Bethune is one of the rarest and most exclusive watch brands in the world. The limited production has allowed the brand to produce the most sophisticated and innovative timepieces possible featuring extendable designs and emerging materials while preserving an intimate link with its customers.

To own a De Bethune watch is to have a stewardship of an object with enduring totemic and historical significance.


The book is penned by Arthur Tochot, senior European editor at Hodinkee and Academy member of the Grand Prix d’Horlogerie de Genève with a foreword from Wei Koh, the founder of Revolution magazine. Additional contributions come from De Bethune CEO Pierre Jacques as well as watch industry titans and enthusiasts such as Jean Arnault, Aurel Bacs, Swizz Beatz, Jean-Claude Biver, Michael Strahan, and more.

When asked what watch collectors in the next century will take from this golden age of timekeeping, you can say with certainty that they will recognize Denis Flageollet as one of the greatest horological minds of all time. To own a De Bethune watch is to have a stewardship of an object with enduring totemic and historical significance.


Auteur: amr63

Yakymour, home of Begum Om Habibeh Aga Khan, thè place in the mid 50's 'till the late 80's, where fashion, art, beauty and love meet each other, from all over the world.... Playing as a child in the garden of Yakymour was a happy, innocent time, thanx to ‘Grandma’ Yaky and to Sadruddin, where I could be fully myself and forget ‘the bad things’, and get some strenght. The Last 30 years working as cosmetologist and as a make-up artist for television, theatre, film, fotoshoots, fashion shows, celebrities and individuals gave me a trunk full of experience. My work brought me all over the world and had photoshoot's on location in the Netherlands, Germany, Belgium, France, Jordan, Syria, Lebanon, India a.o. At this Blog you will find many reviews of cosmetics, fashion, art, and everything beautiful, as an ode to Begum Om Habibeh 'Yaky' Aga Khan, and named after the place where 'everything' was beautiful: Yakymour. You will find here all the in and outs about skincare, perfums, and make-up, the do's and don'ts, the why's and how's.... The stories behind, and some great interviews... So when you have any question.... please ask. Come on in.... feel yourself at home at Yakymour! Jean Amr P.S. My apologies for future grammatical errors. English is not my mother language :)

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