Just this week, British luxury label Burberry has revealed the launch of a new eco-friendly collection – for men and women – in an attempt to join the circular economy in fashion. Four Instagram posts over two days unveil the luxury label’s staple coats, such as the Jacquard Parka and classic car coat, remade through sustainable means this time.
The coat collection is manufactured from Econyl® by Aquafil, a nylon yarn made from raw ingredients such as industrial plastic, floating rubbish and nets from the ocean and textile scraps from factories. Burberry claims to be ‘disrupting’ the industry, with the new Econyl® line, by repurposing plastic strewn in oceans and saving fabric waste from going to landfill simultaneously.
Revealing the range of eco-friendly coats on social media this week, the brand posted several images on its Instagram account — including a photo of its Econyl® Monogram Jacquard Parka, featuring a modern silhouette, accentuated with logo-print taping and jacquard-textures. So far, Burberry’s new collection comprises of coats and jackets:
Burberry Monogram Jacquard Parka
The Burberry Monogram Jacquard Parka. A modern silhouette, accentuated with logo-print taping and jacquard-textures.
Burberry Monogram Car Coat
A modern reinvention of the luxury brand’s lightweight classic car coat, the Burberry Car Coat is reimagined in Econyl®.
Burberry Monogram Cape Detail Coat
The Burberry Cape Detail Econyl® Coat. A fluid silhouette, stamped with the refreshed Burberry logo.
The new capsule collection is just one example of the 50 disruptions the company has announced that it is progressively actioning throughout its supply chain. Commenting on the launch, Pam Batty, VP Corporate Responsibility at Burberry said the move is a step in the right direction towards the company’s future goal to become carbon neutral by 2022.
Exploring and using innovative materials that foster circularity is central to creating a more sustainable fashion industry. We are proud to use the ECONYL® yarn in this collection because it shows how we can actively tackle a problem like plastic waste and create beautiful, luxury products at the same time.
Pam Batty, Burberry, VP Corporate Responsibility
“This collection is just one of the ways Burberry is actively disrupting and improving every stage of how we create our products because we know our industry can play a key role in building a more sustainable future through science and innovation,” she added.