Mark Ronson signs on as Audemars Piguet Brand Ambassador

The uncompromising and free-spirited approach to music from the internationally renowned DJ & Oscar, Golden Globe and seventh time Grammy Award winning artist and producer strongly resonates with the brand’s identity at the crossroads of tradition and avant-garde

Audemars Piguet recently announced British-American DJ, songwriter and record producer Mark Ronson as the latest brand ambassador of the Swiss luxury watch manufacturer. Having made his debut as a DJ in New York in the late 90’s and having received much acclaim for his blend of funk, hip-hop and rock, he has collaborated with a wide variety of artists including Adele, Amy Winehouse, Lady Gaga, Miley Cyrus and Queens of the Stone Age, to name but a few.

“It is such a pleasure to work with someone like Mark who constantly pushes us to go further and seek excellence in everything we do”, explains Audemars Piguet’s CEO François-Henry Bennahmias. “We have found each other”.

Of particular note, Audemars Piguet’s partnership with Mark Ronson also fits in with its music program, the APxMusic initiative, debuted in 2019, through which the brand fosters enriching dialogues amongst artists and invites the community to live unique encounters brimming with emotions. Moreover, as Brand Ambassador, Mark Ronson will accompany Audemars Piguet in its mission to push human talent further to create the extra-ordinary and touch people’s heart.

With Ronson, the Swiss watchmaker continues to express itself at the intersection between tradition and avant-garde via his uncompromising and free-spirited approach to making music.

As part of Audemars Piguet’s objective to push human talent even further and produce the remarkable to touch people’s hearts, the watchmaker is hoping that Mark Ronson can contribute. Since 1875, Audemars Piguet has helped the artisan community in the Vallée de Joux, who share the same values to bring this idea to realization. Audemars Piguet Head of Complications Michael Friedman talks with Ronson over a cup of coffee to discuss the brand.

Audemars Piguet Head of Complications Michael Friedman talks with Ronson over a cup of coffee to discuss the brand.

“Being in AP’s factory, I really noticed this attention to detail and this combination of analogue instruments and soulful maestros who make watches. It is so similar to what we are doing in the studio with our heritage, in the sense of dedication and craft”, elaborates Mark Ronson in closing.

Come into the beautiful world of Audemars Piguet.

Audemars Piguet launches first-ever Royal Oak Offshore Selfwinding Flying Tourbillon

Swiss Haute Horlogerie manufacturer Audemars Piguet is introducing the Royal Oak Offshore Flying Tourbillon Flyback-Chronograph into its recently updated Offshore collection. The watch combines a flyback chronograph with a flying tourbillon. Furthermore, it is a limited edition of only 100 pieces.

The case of the new model is titanium, and measures 43 mm in diameter. Interestingly, to improve ergonomics, the polished bevelled edges of the titanium case are now wider than previous models. In addition, the bezel and the anti-reflective sapphire crystal are now vertically rounded. Meanwhile, the alternation between hand-polished bevels and sandblasted surfaces creates a level of contrast across the watch. Additionally, a sapphire crystal caseback reveals the movement. Last but not least, the case withstands water pressure up to 10 bar or 100 m.

The dial: Setting the scene for the mechanics

The open-worked dial of the Royal Oak Offshore Flying Tourbillon Flyback-Chronograph, with its black outer ring and two transparent chronograph counters, showcases the two-tone movement. Two broad hands in white gold indicate the time.

However, the watch omits indices. Rather, an outer ring displays the minute scale. Furthermore, instead of the full Audemars Piguet signature, there is only the ‘AP’ logo on the front. Finally, the red chronograph hands round off the dial with a splash of colour.

The movement of the Royal Oak Offshore Flying Tourbillon Flyback-Chronograph

Fans will recognise the calibre 2967 from the Code 11.59 line. The calibre, now in a modified form powers the Royal Oak Offshore Flying Tourbillon Flyback-Chronograph. The movement offers a power reserve of 65 hours and an automatic winding mechanism with a 22-carat gold weight. The chronograph with flyback function makes it possible to restart a time measurement without having to stop it first. In addition, a column wheel ensures smooth switching operations.

Audemars Piguet places the flying tourbillon at 6 o’clock, which compensates for the influence of gravity on the balance. The size of the movement has been adapted to fit the case. In addition, the manufacture decorates the movement with titanium bridges with a black PVD coating, containing colour-contrasting titanium inserts. The polished outer bevels of the bridges highlight the contrast between the surfaces. The oscillating weight also receives a PVD finish.

Royal Oak Offshore: Now with interchangeable strap system

Just like the other models in the 2021 Offshore collection, the Royal Oak Offshore Flying Tourbillon Flyback-Chronograph features the new strap changing system. It allows the wearer to quickly replace the strap by simply sliding it out.

With the double push system, the Swiss manufacturer guarantees optimal safety when worn. The watch comes on a black rubber strap with an AP folding clasp, which uses sandblasted titanium. Last but not least, a hand-sewn black interchangeable strap made of alligator leather is also included.

Finally, the Audemars Piguet Royal Oak Offshore Flying Tourbillon Flyback-Chronograph Automatic is released in a limited edition of 100 pieces. The price is not yet publicly available.

Come into the beautiful and timeless world of Audemars Piguet.

Schaap en Citroen opens a Vintage Watches boutique

Since 1888, Dutch jeweler Schaap en Citroen has been a popular address for prestigious watches and jewellery, from brands such as Cartier, Chopard, Jaeger LeCoultre, Patek Philippe, Audemars Piguet, and Rolex, to name just a few.

Now Schaap en Citroen – with branches in Amsterdam – is expanding its number of stores with a Vintage Watches boutique in the Amsterdam 5-star Conservatorium hotel. A brand new concept for the jeweler’s house: second-hand watches are available in the boutique. Schaap en Citroen offers a realistic and competitive price for the timepiece worn. Visitors can also exchange their worn watch for a new product, for example.

Schaap en Citroen Jewelers offers a wide range of pre-owned watches from the most exclusive brands including Blancpain, Breguet, Jaeger LeCoultre, Patek Philippe, Vacharon Constantin, Cartier, Chopard, Rolex, Audemars Piguet, IWC, Omega, and Hublot. An exclusive number of this unique collection can be viewed in the new boutique in the Conservatorium Hotel. The trade-in procedure for second-hand watches can also be arranged online via the website.

Even if you are not looking for a new watch, a visit to the boutique is worthwhile. Interior designer Rob Feenstra has provided the store with a stylish interior with furniture from Fendi Casa and Bentley Home.

Vintage Watch boutique can be found in the Van Baerle Shopping Gallery at the Conservatorium hotel, which is open maardag: 13: 00 to 17: 45. Tuesday-Saturday: 11: 00 – 20: 00, and Sunday from 13.00 to 17.00 o’clock. Phone number: 020 – 2384792.

Come in the beautiful and timeless world of Schaap en Citroen.

Audemars Piguet opens Monaco Boutique

It is in the heart of the vallée de Joux, Switzerland, that everything started for the Swiss watchmaking factory Audemars Piguet. Founded in 1875 by Jules-Louis Audemars and Edward-Auguste Piguet, Audemars Piguet is more than a company. It remains an independent family business established and still operating in Le Brassus, the cradle of the fine watchmaking. Each watch marking the beginning of a relationship dedicated to exclusive and personalized service, discover our unique approach to watchmaking through our ongoing story. To break the rules, you must first master them!

Calling all connoisseurs of fine watches! Swiss watchmaker Audemars Piguet has just opened its 32nd shop in the world, a step from Place du Casino. The 50m² outlet managed by Maison Arije, a top reference in fine watchmaking, stocks the classic collections, the Royal Oak range and also more exclusive timepieces that will delight collectors.

In tribute to the Joux Valley, the brand’s home since 1875, the shop is done out in natural materials such as quartzite and oak, and to immerse customers completely in the quasi-mystical ambience of the brand’s origins, pictures of the Swiss Jura are projected onto the walls. And to welcome you, experts who will do their utmost to satisfy your every desire through their precious advice.

Audemars Piguet Boutique,
Monaco, 2 avenue des Spélugues Tél. + 377 97 70 04 08

Come into the beautiful and timeless world of Audemars Piguet.