Boucheron Opens The New Rue Faubourg Saint-Honoré Boutique


Going back in time, French Maison Boucheron was founded by Frederic Boucheron in 1858, with the opening of his first store in the Galerie de Valois. Moving on, the French jeweler has always made its presence felt via their flagship mansion and workshops at 26 Place Vendôme, Paris. The new store at rue du Faubourg Saint-Honoré also boasts of interiors that have been inspired Vendôme flagship store.

Boucheron seduced the most refined clientele like writers, artists, stars and princes and attracted them to the world’s most precious creations.

Designed by Architectures & Associés, the décor will take the clients back to the Maison’s architectural heritage. The white marble façade with arches also beckons Boucheron’s strong historic roots. A nod to the historic 26 place Vendôme boutique, the light marble façade adorned with arcades, is a symbol for one of the first jewelers to set up in the French capital’s ‘Triangle d’Or’.


On the inside, the marble furniture recalls the brand’s aptness in the art of magnifying rock crystal. The Maison went with an exceptional lighting to highlight its extremely precious jewelry. Visitors and passersby will be able to appreciate the building’s ivory and champagne-colored walls along with Serpent Bohème and Ava windows. The cast iron staircase will lead the shoppers to an antechamber and a private salon which houses the most beautiful creations of the Maison.


This new space houses Boucheron’s fine jewelry pieces and iconic jewelry collections. You can find the Quatre ring, a mythic jewel that brings together four rings in yellow, white, pink, and chocolate gold into one bold, complex assembly, as well as the Serpent Bohème line, a contemporary reinterpretation of the iconic 1968 collection and homage to Frédéric and Gabrielle Boucheron’s love. You can also find a beautiful collection of watches for him and hers, like the iconic Reflet. The impressive store also accommodates a library which is stocked with many antique archived editions.


Queen Elizabeth II, the Aga Khan, the Rockefeller family, Greta Garbo, Rita Hayworth, Marlene Dietrich, Sarah Bernhardt, Nicole Kidman, Penelope Cruz, and many other personalities have worn creations from this brand that has been proudly traversing the ages for 150 years. All the timelessness and savoir-faire of this brand on a perpetual quest for perfection is honored at 32 rue faubourg Saint Honoré.

Come into the beautiful world of Boucheron.