Bugatti Teases New ‘Icon’ Ahead of Monterey Car Week

Monterey Car Week is upon us, and we already have a surprise announcement from Bugatti. The French brand took to social media Monday morning with a simple-yet-tantalizing teaser video promising to ‘unlock an icon’ on Friday at The Quail.

As all 500 Bugatti Chirons an 40 Bolides sold out at the beginning of this year, the high-performance automaker now teases a radically different hypercar in a short video clip captioned ‘unlock an icon’. The announcement comes as Aston Martin recently revealed its all-new DBR22 Speedster and Bentley looks to offer a first look at its limited-run Mulliner Batur this weekend.

Take a look for the new Bugatti model to arrive on August 19 at the Quail.

The teaser video doesn’t shed much light on the mystery, though the four horizontally dashed headlights and surrounding lines deviate significantly from the Chiron, suggesting something new altogether. While vaguely resembling more of the Divo, it’s still unclear whether the supercar will be a special edition model, concept, or other. Bugatti recently merged with EV company Rimac Automobili in late 2021 for Bugatti Rimac, so their first jointly developed project could potentially be arriving soon.

Come into the beautiful world of Bugatti.

Encapsulating History and Innovation: The Jean Bugatti Timepiece

One of the most complex and innovative chronographs ever created, befitting the Bugatti legacy: the Jacob & Co. x Jean Bugatti timepiece.

The Jean Bugatti timepiece is perhaps the most demanding watchmaking project ever undertaken by Jacob & Co, named after a visionary pioneer. Jean was the eldest son of company founder Ettore Bugatti, born in 1909 – the same year Ettore set up his new company in Molsheim, Alsace.

As a child, Jean loved to watch Bugatti’s craftsmen passionately designing and building cars – every single component a work of art. Later, Jean would visit his grandfather, Carlo, in Paris, as often as he could, where he was inspired by his furniture creations that mixed styles, cultures and materials.

Jean would one day lead Bugatti, designing such masterpieces as the duotone Type 50 series, the Type 41 Royale with the longest wheelbase ever created, and the Type 57SC Atlantic. Its signature design feature was its raised seam running vertically from the hinge in the split bonnet to the tail – proportions unknown in the automotive world at the time.

Limited to just 57 units, the Jean Bugatti timepiece is a tribute to this extraordinary innovator, representing his avant-garde and artistic automotive interpretations. Just as Jean Bugatti’s automotive designs defied established trends, so does this eponymous timepiece. It is one of the most sophisticated timepieces to be released in recent years and enters a territory that Jacob & Co. has never explored. The Jean Bugatti may just be Jacob & Co.’s most demanding watchmaking project ever.

The development and manufacturing of the Jean Bugatti presented a series of intense challenges. Made of a total of 470 components, the delicate, wafer-thin design of many parts is extraordinary, considering the immense pressures and forces they are subjected to. The management of forces and energy within the movement is highly complex, and immediately apparent when the caseback is revealed. The movement’s architecture is three-dimensional and a sight to behold in and of itself.

It has a round case, a round bezel, short and elaborate lugs, mushroom pushers, a full-polished rose gold, or white gold case. With its elegant cursive numerals, blued hands, blue or cream-white dial, the 46-mm Jean Bugatti would almost look tame if it weren’t for its unique layout.

The two openings on the dial harbor a pair of one-minute flying tourbillons. Their cage design is topped by the iconic Bugatti ‘EB’ logo, manufactured in polished steel. The Jean Bugatti tells the hours and minutes thanks to a pair of red, inward-pointing hands located on the dial’s rim. The pair of short, blued hands anchored in the middle of the dial are the chronograph hands.

Capturing Jean Bugatti’s style and creative flair within a single timepiece is a challenging task, yet Jacob & Co. is the perfect brand partner to achieve this. Jean’s spirit remains strong within the walls of Molsheim, as our designers and engineers continue to draw inspiration from his near century-old creations. With this latest timepiece, wearers can enjoy an entirely new standard of sophistication and meticulous attention to detail – the very same step-change Bugatti makes with each of its new hyper sports cars.

Wiebke Ståhl, Managing Director of Bugatti International

The first, longer one stands for the chronograph’s seconds units. The shorter denotes the chronograph’s tens of seconds. When each one of those reaches the end of its course, it jumps backward, thus defining a double retrograde chronograph. The chronograph is powered and regulated autonomously with a separate barrel and a high-frequency regulating organ.

Benjamin Arabov, CEO of Jacob & Co., added: “Designing and developing the Jean Bugatti has been an exciting and rewarding experience. Our partnership with Bugatti is taking on this new shape, and even though it feels comfortably classic, the watch is really something else. This timepiece is a new design direction compared to our existing collections, but it goes to show that great figures make for great inspiration”.

Applying these historic design elements, coming from Bugatti’s glorious past, is a fascinating supplement to the contemporary hypercar inspiration. And we rose to the challenge with a groundbreaking movement that redefines how a chronograph operates. This is the way Jacob & Co. defies and exceeds expectations. Come into the beautiful worlds of Jacob & Co and Bugatti.

Bugatti Type 57 SC Atlantic Coupé Imagined as Contemporary Concept Car

Today Bugatti is most known for its hypercars today, producing machines such as the Veyron, Chiron, and Divo, but now the automotive company has looked to its heritage for a new concept, dubbed the Next-57.

As its name and styling suggest, the Next-57 is a modern interpretation of the Type 57SC Atlantic Coupé, a car so rare there are only three left in existence from when it was created between 1936 and 1938. In its heyday, the Type 57 was an incredible car — it competed in the 24 Hours of Le Mans and won the championship trophy, which was probably due to its 150 km/h top speed (around 93 MPH).

In honor of the classic sportscar, Bugatti has rendered its Next-57 concept. Swooping lines dominate the design, while the marque’s iconic signature horseshoe grille is front-and-center, creating an imposing presence. Either side of the grille is a single rounded bullet headlamp, which leads the eye to the wheel arches.

A teardrop-shaped cabin spears off of the car’s central structure. It is fitted with a glass roof that shows the hot pink suede interior in all its grandeur. At the rear, Bugatti envisions something beautifully classic and simple — swooping lines, rounded corners, and a slightly curved back end with a full-length running light round off the design.

What if you wanted an original 1936 Bugatti Type 57SC Atlantic? If there are any available, you’ll have to shell out upwards of $30-million, as that was the last recorded sale back in 2010.

Come into the beautiful world of Bugatti.

The Jacob & Co Bugatti Twin Turbo Furious 300 Watch


The Jacob & Co Bugatti Twin Turbo Furious 300 Watch is an ultra-opulent timepiece created by the renowned jeweler and watch maker in collaboration with the iconic automotive brand to offer discerning aficionados with an accessory unlike any other out there.

The timepiece is crafted with a forged carbon and black diamond-like carbon titanium case that was created as such to pay homage to the carbon fiber body of the Bugatti Chiron Super Sport 300+. The internal components are all naturally put on display in the timepiece to make them visible through the dial and consist of 832 parts in total including two accelerated triple-axis tourbillons crafted from black titanium.

Beauty doesn’t come cheap. The Jacob & Co Bugatti Twin Turbo Furious 300 Watch is priced at $580,000. Come into the beautiful world of Jacob & Co.





Champagne Carbon launched a bespoke bottle for Bugatti’s 110th Birthday

Exclusive champagne brand Carbon is no stranger to many. Formula-1 enthusiasts in particular see the carbon bottles almost weekly during the award ceremony after the race. In addition to this multi-year partnership with Formula 1, Carbon now has a new very exclusive partnership: with Bugatti.

Champagne Carbon, the beverage company with those ridiculous but awesome carbon fiber bottles of bubbly that Formula 1 drivers shower themselves with on the podium, has teamed up with Bugatti to develop a bespoke bottle celebrating the automaker’s 110th anniversary in 2019.

Champagne Carbon CEO Alexandre Mea visited Bugatti’s headquarters in Molsheim, France last week to formalise the partnership between the two French luxury brands. There, he met Bugatti CEO Stephan Winkelmann and tested out a Chiron.

As part of the event, one of Bugatti’s Chirons finished in visible carbon fiber was parked next to a special bottle of the new ƎB.01 Champagne. ƎB, of course, is Bugatti’s stylized format for ‘EB’, the initials of Bugatti founder Ettore Bugatti.

On time for the celebration of Bugatti’s 110th anniversary next year, Carbon created the ‘ƎB.01’ Consisting of 90% Chardonnay and 10% Pinot Noir. The vintage of this exclusive champagne was a very bright one for the Grand Est. 2002 saw Bugatti working at full speed on its modern era revival at the hands of the Bugatti Veyron, while extraordinarily in Champagne, it had the perfect weather conditions for good ripeness and flavor concentration. The creation of a unique and high quality Champagne Cuvée requires using grapes from the most prestigious terroirs of Champagne, precision, know-how and time. This particular vintage was just released from the Carbon vinotheque at the optimum maturity.

It isn’t clear if bottles of the ƎB.01 Champagne will be offered up to sale to the general public, or whether you’ll need to be an existing Bugatti owner to purchase one. One of Champagne Carbon’s standard bottles starts from around $3,000, so anyone getting their hands on the ƎB.01 will definitely want to save it for a special occasion.

Champagne Carbon was established six years ago but is related to a company that’s been making wine since the 1800s. Its Champagne is stored in a glass bottle that is wrapped in carbon fiber. The wrapping process requires a meticulous method to maintain the mandatory Champagne bottle shape, which is why Champagne Carbon charges so much per bottle.

Be responsible. Don’t drink and drive. Come in the beautiful world of Bugatti and Champagne Carbon.

Bugatti Chiron Sky View


Replacing two panels in the roof with a glass and four composite layers, Bugatti is giving occupants of this new Chiron a clear view of the sky.

Debuting at the Monterey Car Week in August 2018, the new Bugatti Chiron Sky View is as close to a roofless Bugatti sport coupe as it gets. Thanks to newly developed laminated glass offering outstanding noise abatement and thermal comfort, engineers at Bugatti have replaced two panels in the roof of the Chiron Sky View.


The new Chiron Sky View takes its name from two fixed glass panels in the roof of the vehicle, each 65 cm long and 44 cm wide, above the driver’s and passenger’s seats. The newly developed laminated structure with thin glass and four intermediate layers are tinted to prevent dazzle effects and to protect occupants’ privacy from the outside while welcome the sky into the interior cabin.


Furthermore, infrared radiation shielded, the rays bounce off rather than penetrate, leaving the cabin cool in addition and ultraviolet (UVA and UVB) radiation is filtered out. The glass panels offer occupants a quiet, panoramic view of the sky overhead even at the Chiron’s top speed of 261 mph.


The beating heart of the new Chiron Sky View is one you’d recognise – a quad-turbocharged 8 l W16 engine with two-stage turbocharging system generating 1,500 horsepower and 1,600 Nm of torque, with an almost linear power curve between 2,000 and 6,000 rpm. It’s not a roofless Chiron but it’s about as close as it gets.

Though slated to be presented in August at Pebble Beach, USA, the new Bugatti Chiron Sky View is available to market with immediate effect. The price? Don’t be so vulgair…