Dior Opens Men’s Winter 2022 Pop-Up Boutique at Rodeo Drive

Following the Maison’s menswear Winter 2022 Collection debut in January of this year, the French Maison Dior has now opened a respective pop-up store in Los Angeles.

Located on Beverly Hill’s infamous Rodeo Drive (where else), the boutique offers another look at Kim Jones’ refined collection that was filled with asymmetrical closure pants, elevated overcoats, exquisite wrap and double-breasted blazers, relaxed yet refined pants and more.

Whether it be a light gray wool overcoat or a waist-hugging blazer, tailoring was Jones’ exhibition of beauty. Alongside ready-to-wear garments, the show also featured Dior’s now popular Birkenstock collaboration.

Bringing Paris to the West Coast, the pop-up store is inspired by the Alexandre III bridge with an array of Art Nouveau lamp posts and images of the Parisian skyline. The boutique also features a gold 3D-printed Pegasus sculpture that is exclusive to the Rodeo Drive location. From elevated overcoats and cheetah-print jackets to bejeweled derbys, the boutique showcases a range of the Winter 2022 collection pieces.

Dior Mens Wear Pop-Up Boutique
362 N. Rodeo Drive
Los Angeles, USA

The Dior Mens Wear Pop-Up Boutique is now open through Monday, September 19. Come into the beautiful world of Dior.

You can shop Dior’s Birkenstock Collaboration Now

After unveiling the collaboration at the start of the year, French Maison Dior has now officially released its capsule with Birkenstock. The collection features two signature silhouettes — the Tokio Mule and Milano Sandal — and takes inspiration from Christian Dior’s love of gardening.

Celebrating this influence, the two silhouettes mix functionality and elegance in tribute to the couturier. The mule and sandal also arrive in a variety of finishes, including black nubuck calfskin, grey felted wool and, for the Tokio Mule, a ‘Greige’ nubuck calfskin.

Alongside the Birkenstock collaboration, the French Maison has also released its new CD 1947 capsule. This collection is based on a dialogue between Kim Jones and the legacy of Christian Dior, with this relationship exemplified by a new ‘Christian Dior’ signature combined with ‘1947’ in honor of the first Dior show.

Both the CD 1947 collection and the full Birkenstock collaboration are available now via the Dior web store.

Kylian Mbappé joins Maison Dior

Kylian Mbappé, the star striker of French football club Paris Saint-Germain, has been named the new ambassador of French Maison Dior. He will lend his image to creations by Kim Jones, Artistic Director for Dior Men’s collections, as well as to the Sauvage fragrance.

Just weeks after the launch of a bespoke wardrobe designed for the Parisian club by Kim Jones, Dior continues its partnership with the world of football, announcing a new collaboration with Kylian Mbappé.

At the age of just 22, the young star is a major force on the French national team, with which he won the World Cup in 2018. The same year he was named best young player by FIFA and also won the KOPA Trophy for best under-21 player worldwide. His most recent exploit was scoring a quartet of goals on November 13 during a qualifying match – the first such feat since 1958 – ensuring France’s ticket to the 2022 World Cup.

The footballer’s accomplishments continue off the pitch as well through his involvement in numerous charity initiatives. Kylian Mbappé sponsors the ‘Premiers de Cordée’ association, which gives hospitalized children a chance to discover and experience sports. In January 2020 he launched his own association, ‘Inspired by KM’, which motivates 98 children to achieve their objectives and make their dreams come true.

Maison Dior is delighted to welcome Kylian Mbappé, with whom it shares the values of excellence and generosity. Come into the beautiful world of Christian Dior.

Francis Kurkdjian is Christian Dior’s New Master Perfumer

Parfums Christian Dior has announced the appointment of Francis Kurkdjian as Perfume Creation Director. Kurkdjian is stepping into the role previously held by industry veteran François Demachy.

The news comes as Grasse-born Demachy retires from his full time position, closing off what has been one of the most impressive tenures in the history of fine fragrance. Demachy is the nose behind a slew of iconic male and female perfumes, including ‘Miss Dior Eau de Parfum’, ‘Dior Homme’, ‘Midnight Poison’, ‘Hypnotic Poison’ and the international best-seller ‘Sauvage’.

Kurkdjian, 52, is 20 years younger but still comes with an impressive transcript. A precocious talent, he was only 25 when he composed his first men’s fragrance, ‘Le Male’ by Jean-Paul Gaultier, which launched his career. A passionate artist and exceptionally skilled perfumer, he has never ceased moving forward after this initial success, redefining the very concept of perfume, including his opening of a bespoke fragrance atelier in 2001.

Since then, Kurkdjian has devoted his creativity to producing timeless scents — some of which have been conceptualized for major fashion brands including Armani, Burberry, Versace and more. The French creator expanded his skill even further by recreating the late Queen Marie Antoinette’s signature perfume for the Palace of Versailles. He is also known for creating striking scents for mythic perfume Maisons, including Dior, for which he composed ‘Eau Noire’ and ‘Cologne Blanche’ for the ‘Collection Privée’. In 2008, he was named Best Perfumer by Cosmétique Magazine, and many of his fragrances have won international prizes.

Kurkdjian took his career to new heights in 2009 by launching his eponymous label Maison Francis Kurkdjian with co-founder Marc Chaya – including the Maison’s incredibly famous Baccarat Rouge 540, a fragrance inspired by the  ruby crystal used by French crystal house Baccarat on its signature chandeliers. In the same year he was made Knight of Arts and Letters. By 2017, Kurkdjian’s brand reached a milestone and became a part of the LVMH Group. Most recently, the creative has been announced as Parfums Christian Dior perfume Creation Director leaving him in charge of the Maison’s fragrances.

A visionary who continually expands the scope of possibilities for fragrances, Francis Kurkdjian brings an artistic dimension to creating scents. He has signed numerous collaborations with renowned artists such as Sophie Calle and choreographer Christian Rizzo. His ongoing aesthetic journey has also led to memorable olfactory installations and performances in such superb settings as the Grand Palais and the Château de Versailles, a unique location that has long resonated with Maison Dior.

Perfumery is a rarified craft, so it’s always interesting to witness new talent ascend the ranks at major fashion houses such as Dior. But with a knack for creating awe-inspiring fragrance, Kurkdjian is definitely the man for the job. And to those who are sweating at the thought of Baccarat Rouge 540 disappearing, don’t worry — Kurkdjian will still work as the Creative Director on his eponymous Maison.

Come into the beautiful worlds of Dior and Francis Kurkdjian

Christian Dior Nammos Village Mykonos Pop Up

Summer isn’t over yet! Christian Dior’s pop-up store dedicated to La Collection Privee Christian Dior in Nammos Village in Mykonos remains open for a little while. 

There you will find ‘Vanilla Diorama’, the latest creation by Dior Perfumer-Creator, François Demachy. Its warm tones of vanilla will add a sweet touch to your visit. Our experienced staff will take you on a journey around the world, from the ‘vanilla coast’ of Madagascar, to the orange fields of Nice giving you a taste of the Vanilla Diorama’s unique and magical essence. ​

A sweet journey that should not be missed if you’re around!​ Come into the beautiful world of Christian Dior.

Like a fine liqueur: Sauvage Elixer

The new Sauvage Elixer from French Maison Christian Dior.. An extraordinarily concentrated fragrance, like a fine liqueur made of exceptional ingredients. Johnny Depp, uncompromising, profound, authentic, embodies the dense magic of this new ultra-powerful Elixir. Never has he been so mesmerizing, so rock’n’roll.

Christian Dior Sauvage Elixer is available at selected stores worldwide. Come into the beautiful world of Christian Dior.

Dior presents A.B.C.Dior podcast series, a captivating inside look at the Maison’s codes and icons

French Maison Christian Dior has released a fascinating podcast series called A.B.C.Dior, retracing the destiny of couturier Christian Dior and his Maison from 1947 to the present. In this fun and enchanting primer, each letter of the alphabet introduces a symbol with a wonderful story behind it.

Motivated by a desire to let women rediscover joy, elegance and beauty, French fashion house Dior became synonymous with exquisite fashion and luxury right from its creation in 1947, rapidly growing into a global success.

The audio stories in the A.B.C Dior series explore the life of the couturier, his passions and meetings with charismatic personalities, his childhood in Granville, along with the creative energy and vision of his successors and the exceptional savoir-faire that continues to reinvent the Maison’s timeless codes.

The star, the lily-of-the-valley, the leopard print, Lady Dior, the cannage motif… These symbols of Dior style that have marked the history of fashion are revealed through the Maison’s different universes, from haute couture and perfumes to jewelry. This heritage has been revisited thanks to the creative vision of the Artistic Directors who reinvent it with inimitable Dior audacity, magic and excellence. The podcast episodes are bursting with anecdotes, iconic creations, traditions and  symbols.

The first two episodes of A.B.C.Dior explore the letters M and L: M for muguet, lily-of-the-valley in French, Monsieur Dior’s lucky flower, and L for leopard print an homage to Mizza Bricard, the couturier’s eternal muse.

Don’t miss this captivating journey through time with A.B.C Dior

Whatever you do, do it with passion

© Photo Pierre Perrotino, Collection Christian Dior Parfums, Paris

Whatever you do, do it with passion

Christian Dior

These words by Christian Dior still inspire each one of the French Maison’s actions. Keeping alive a long tradition of creation, their team is made of women and men who are passionate about their craft and driven by a strong will to constantly innovate. ​
Present since the beginning, especially since the launch of the New Look in 1947, they inherited from this creative passion which is, more than a value, the signature of Maison Dior.​

Come into the beautiful world of Christian Dior.

Serge Lutens is enigmatic, talented, exceptionally creative – and helped pioneer ‘niche’ perfumery…

 

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The story of Serge Lutens is a very special one, emotional and deep. Loss can lead to extraordinary ways to cope with pain. For Serge Lutens it has created the foundation to become this extraordinary designer and true artist. A visionary of beauty in all its forms, he has led many revolutions in the world of beauty and perfume. For him, ‘perfume is illuminating, affirming, the ultimate final touch’.

Building on his success, in 2000 he created his own brand, Serge Lutens. The brand reflects its authentic, bold creator who conceives his fragrances, designs his flacons and considers every detail of his creations without concession.

To date, he has created around 70 perfumes in timeless collections: the ‘Collection Noire’, ‘Exclusive Bottles’, ‘Section d’Or’, ‘Gratte-Ciel’ and more. His perfumes for men and for women reveal something of the wearer’s character and bring out their true identity. He has also launched a makeup line bringing together beauty essentials, with an expert selection of cosmetics for a high-definition makeup finish.

 

Living at a distance

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Serge Lutens was born during the war, on March 14th, 1942 in Lille, in northern France. Separated from his mother when he was just weeks old, his personality was indelibly marked by this original abandonment. Permanently torn between two families, he lived life at a distance and through his imagination. He was a dreamer. At the École Montesquieu, they said he was ‘on the moon’: he paid no attention, although his teachers recognised that he was a gifted storyteller.

 

A style is born

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In 1956, at the age of 14, he was given a job against his will – he would have preferred being an actor – in a beauty salon in his native city. Two years later, he had already established the feminine hallmarks that he would make his own: eye shadow, ethereally beautiful skin, short, plastered down hair. He also became known for the colour black, from which he never deviated. He confirmed his tastes and his choices with the female friends of his whom he photographed.

He was 18 when he was called up to serve in the army during the Algerian War. He was remoulded. This was an important break that led him to make his decision: to leave Lille and head for Paris. This was 1962. Helped by a friend, Madeleine Levy, and bearing large prints of his photographs of his friends, Serge Lutens, experiencing his first years in Paris at a time of insecurity and want, contacted Vogue magazine. For him, this magazine represented the essence of beauty: a sort of convent that he mythologised. Three days later, he collaborated on the Christmas issue.

The creator of a vision through make-up, jewellery and extraordinary objets, Serge Lutens quickly became the person to call, and the fashion magazines made no mistake: Elle, Jardin des Modes, Harper’s Bazaar were constantly after him: he worked with the greatest photographers of the time, such as Richard Avedon, Bob Richardson and Irving Penn, all the while pursuing his own photographic work. During these years, his talent was fully acknowledged.

 

The Christian Dior years

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In 1967, Christian Dior, who was preparing to launch its make-up line, called upon him. For the Maison Dior he would create colours, style and images. Finally, his vision was unified through photography. In the early 1970s, the famous editor-in-chief of US Vogue, Diana Vreeland, was unstinting in her enthusiasm: ‘Serge Lutens, Revolution of Make-up!’ His success was resounding.

In 1973, Serge Lutens’ series of photographs (inspired by the artists Claude Monet, Georges-Pierre Seurat, Pablo Picasso and Amedeo Modigliani) was shown at the Guggenheim Museum in New York. Serge Lutens became the symbol of the freedom created through make-up, for a whole new generation. In 1974, mirroring his taste for films and the legendary actresses in them, he made a short movie, ‘Les Stars’, and in 1976, ‘Suaire’. Both were shown at the Cannes Film Festival.

During this period, he travelled widely, exploring Morocco and later Japan. These two countries, with their rich and yet so different cultures, came together in him and confirmed his way of seeing and feeling.

 

The Shiseido years

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He recalled them some years later, in 1980, when he signed on with Shiseido for a collaboration that was to enable the Japanese cosmetics group, until then unknown on the international scene, to establish such a powerful visual identity that it became one of the world’s leading market players in the 1980s and ‘90s.

Shiseido gave Lutens his start in the fragrance industry in 1982, when they commissioned a fragrance from him Nombre Noir. Lutens and Shiseido partnered on another legendary fragrance, 1992’s Feminite du Bois.

Continuing to make fragrances for Shiseido, assisted by the company’s in-house nose Christopher Sheldrake, in 1992 Lutens established Les Salons du Palais Royal – a former bookshop in Paris’s Jardins du Palais Royal, converted into a house of perfume. Originally intended to launch his second Shiseido scent, Féminité du Bois.

Lutens also designed and conceptualized the luxurious perfume house – with its dreamlike décorfor the exclusive marketing of Shiseido and Lutens scents, which stamped Serge Lutens’ first olfactory revolution on the perfume world.

 

Marrakech, the awakening of the senses

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Deeply moved by his discovery of Morocco, more specifically Marrakech (where he bought an old house in the heart of the Medina in 1974), this was where Serge Lutens established his perfume business. Waxes, cedarwood, orange blossom…, Marrakech provided the inspiration for his first perfumes: Ambre sultan, Cuir mauresque, Chergui…  He channels his very life experiences into these fragrances (which are in many cases a collaboration with great noses, including Maurice Roucel and Christopher Sheldrake), which are worn by women and men alike.

Now well-established, at the time they wrote a whole new chapter in the history of essences. In 2000, Serge Lutens took the logical step of creating the brand which carries his name and embodies his uncompromising style. Perfumes, make-up… distributed through specialist retail channels and, for the select few, his own network of shops.

 

 

The Serge Lutens Foundation

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In 2007, Serge Lutens received the ‘Commander of the Order of Arts and Letters’ accolade and went on to receive many awards for his multifaceted talent, before he set up the Serge Lutens Foundation in 2014. Based in the house he purchased in 1974, in the historical heart of the Medina in Marrakech, this vast museum-like space of over 3,000 m2 is today a vibrant testimony to an artist who breaks norms and never rests on his laurels.

 

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Serge Lutens’ fragrances are available at the Palais Royal and Saint-Honoré Boutiques, on the Serge Lutens’ website, and at selected stores worldwide.

Discover the Serge Lutens universe and be surprised by its unique olfactory creations. Come into the beautiful world of Serge Lutens.

 

 

 

 

 

Christian Dior Couture produce masks for those on the front lines.

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Teams of Christian Dior Couture ateliers have voluntarily undertaken to produce masks for those on the front lines.

Thank you to our wonderful Petites Mains who, in an exceptional show of solidarity, are working tirelessly to protect them.

Dior

Christian Dior is proud to reopen their BabyDior ateliers in Redon, which since yesterday have begun the continuous production of new masks on a volunteer basis. Dior is actively committed to aiding and protecting all those who are on the front line every day.

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#DiorStandsWithYou Come into the world of Christian Dior.