Force 10 Winch

French Maison Fred draws for its 55th anniversary its Force 10 bracelet on its creative energy to infuse Force 10 Winch, a jewelry line for men inspired by the iconic cable, showing a new interpretation of the original two-tone signature of steel and gold.

Marked by the creative audacity that distinguishes the Fred style, Force 10 Winch is inspired by its older sibling’s characteristics, in a line of 18 pieces that are imbued with all of Force 10’s versatility. The Force 10 Winch line blends the sporting values and powerful personality of Force 10 with confident, contemporary, masculine cues.

Fred jewelry and watches are available at Fred Boutiques and selected stores worldwide. Come into the beautiful and timeless world of Fred.

Joie de vivre with Fred

French maison Fred celebrates joy, life, love, friendship and all the moments that bring happiness and sun to our lives! This summer, follow them and embark on an adventure with a group of Freddies that celebrate freedom, passion and living every moment at its fullest.

Glowing with the kind of ‘joie de vivre’ and positivity that Fred Samuel loved, they echo the Maison’s philosophy of seeing each jewelry piece as a joyful celebration to light up life’s significant moments, both great and small.

Fred jewelry is available at Fred Boutiques and selected stores worldwide. Come into the beautiful and timeless world of Fred

Let’s go beyond with Force 10!

Created in 1966 by Fred Samuel’s older son Henri, the Force 10 bracelet stood out as the first jewellery piece to embody the unifying values of sport and challenging oneself, always going beyond.

Versatile and customizable, the iconic Force 10 expresses a mindset, a temperament, a strength of character that makes one forever look further ahead. Its story, closely linked to the sea, and name, evoking the scale for measuring wind strength, synonymous with power and resilience, have made this jewellery piece a potent symbol.

Fred jewelry is available at Fred Boutiques and selected stores worldwide. Come into the beautiful and timeless world of Fred

Maison Fred for Le Printemps des Étudiants

After supporting ‘Les Visières de l’Espoir’ in 2020, French Maison Fred and its ‘Freddies’ are committed to the Co’P1 – Solidarités Étudiantes Association in 2021 in order to support the students in precarious situations due to the health crisis. Co’P1 was created in 2020 by students and distributes more than 600 food baskets every week to students in precarious situations in France.

The French jeweller and watchmaker’s support for the CO’P1 Association revolves around 3 actions. The first one is the contribution to the Tajan Auction House auction ‘Le Printemps des Étudiants’ for the benefit of the Co’P1 Association. A Force 10 bracelet, awarded during an exclusive discovery of the Heritage of la Maison Fred in the company of Valérie Samuel, Vice-President and Artistic Director, will be auctioned online from May 4th to May 11th.

The second one is a financial donation from la Maison Fred. And finally, the Maison’s employees in France will donate food and hygiene products to grow the baskets given to students.

Let’s stay strong and united!

Simply: Fred

 

FRED-A_2048x.jpg

Fred Samuel was a master of colored stones who seduced his clients with the chic lifestyle of the French Riviera at its peak. Opening his first jewelry shop in Paris in 1936, the jeweler became famous by transforming original drawings by Jean Cocteau into glowing jewels, garnering celebrity and royal clients around the world.

Inspired by the freedom of the sea, and the colors and textures of the Côte d’Azur, today the brand’s modern ingenuity remains in the spotlight with colorful and unique jewels featuring exceptional stones. A glamorous volume in a luxury slipcase, Fred chronicles the rich history of a jewelry brand that has cultivated a timeless mystique.

 

FRED_2048x

FRED-1_2048x.jpg

FRED-2_2048x

FRED-4_2048xFRED-3_2048x

FRED-5_2048x

Hardcover in a luxury slipcase
ISBN: 9781614285496
112 pages
100 illustrations
English language

 

 

 

 

 

 

 

The new Fred Force 10 bracelet collection

fred_force-10-collection1.jpg

The idea is simple enough, but when it’s executed so well it certainly deserves a second look. What am I talking about? Well, have a look at Fred’s iconic Force 10 bracelet collection which was first designed in 1966 by the son of the founder, Henri Samuel, for his wife. The founder? Fred Samuel, the son of an Argentinian jeweller who sent him to France and who then established Fred Joaillier in 1936 in Paris, which is where the story of the storied jewellery house began.

Fred is a prestigious, creative jewelry brand and a symbol of magical luxury, liberated from tedious traditions and featuring unmistakably French flair. Just like its creator, Fred Samuel, a passionate man of exceptional encounters.

Growing up in South America, Fred Samuel had a great love of the sea, which you could say inspired his son to create the Force 10 bracelets. He braided marine cables together, secured both ends to a buckle that’s also nautical-inspired and as they say, the rest is history.

 

fred_force-10-collection2.jpg

Still manually produced today, the LVMH-owned jeweller’s bracelets are woven with up to 1500 threads in steel or gold, which pretty much means they are virtually indestructible. They also come in huge variety of colours (and by huge, I mean immense) that both girls and guys will find irresistible, from pastel hues to bold manly colours both sexes will appreciate.

After the bracelet comes the buckle, which comes only in precious metals. Yes, precious metals, no silver shit, not weird alloys, just pure gold that you can pick from in Yellow, White and even Rose golds. And if that’s not enough for you, you can also pick from the ‘exotics’: from buckles in pavé diamonds to buckles in ceramic, the choices are truly endless.

fred_force-10-collection3.jpg

How much do they cost, you ask? The bracelets start from around €250, and the buckles, from €1695. Put them together and a basic ‘entry-level’ set will set you back by almost €1950, which really isn’t a lot when you consider the bracelet that won’t break or fade, and the buckles that are quite literally worth their weight in gold.

Come into the world of Fred.