Matthew M. Williams Unveils Givenchy ‘MMW’ Fragrance

French Maison Givenchy’s Creative Director Matthew M. Williams has unveiled his first fragrance titled ‘MMW’. Arriving as part of Givenchy’s La Collection Particulière, the fragrance is designed to be unisex and can be worn alone or paired with another perfume from the collection.

I focused on two scents which I love, Palo Santo (sacred wood in Spanish) and Cedarwood. Layered with cardamom and citrus notes the combination creates a fresh elegant scent.

Matthew M. Williams

Additional hits include Haitian Vetiver, Indian Sandalwood and other floral and powdery notes to create an audacious modern composition. Givenchy MMW is made in France at the Givenchy Ateliers.

The MMW La Collection Particulière fragrance is now available on the Givenchy website for $ 240 USD.

Maison Givenchy’s Hôtel Particulier Collection

This spring, Givenchy is expanding its emblematic Collection Particulière with three new scents. The sleek black flacons draw inspiration from the opulence of Givenchy founder Hubert de Givenchy’s Hôtel Particulier in Paris.

French Maison Givenchy launched its prestigious La Collection Particulière Collection in 2020. The collection is biographically inspired, with perfume names signifying important additions to the fashion world or symbolizing different moments in the life of the Maison’s founder Hubert de Givenchy.

The three new editions come as Eaux de Parfums Intense and form a sub-collection called Givenchy Hôtel Particulier. The new fragrances are: Foudroyant, Equivoque, and Noctambule.

Givenchy Hôtel Particulier Foudroyant

A clash of warm Amber Balm and green Cedar Leaf Essence draped in opulent Malaysian Oud, for a flamboyant eau de parfum.

Foudroyant opens the door to the secret apartment in the Givenchy Hôtel Particulier and scans the guests with a piercing gaze. “If looks could kill” makes perfect sense, and each glance is a tempting invitation to discover the house’s mysteries.

Top: Canada cedar leaf essence
Heart: Amber balm (Tolu balm & labdanum)
Base: Malaysian oud essence

This amber fragrance combines supreme elegance with the most intense addiction. Aromatic notes of Cedar Leaf merge with a mysterious, woody depth. Bringing warmth, Tolu Balm from Latin America is obtained by specialists who climb the trees to extract this amber elixir. Between light and darkness, this dual fragrance is wrapped in an exceptionally pure Oud Essence, extracted with great savoir-faire by Master Distillers.

Labdanum accessorizes this charismatic fragrance to create a powerfully seductive scent.

Mix & match

Add Accord Particulier de Givenchy to amplify the balmy and resinous facets of Foudroyant, for the most mysteriously elegant and intensely woody perfume.

Givenchy Hôtel Particulier Noctambule

The sacred union of Centifolia Rose from Grasse and a Papyrus Roots accord layered with Malaysian Oud, for an opulently nocturnal eau de parfum.

After the stroke of midnight, Noctambule reveals a dark and mysterious side in the Givenchy Hôtel Particulier. This night owl leads the crowd to the boudoir to keep the party going until dawn.

Top: rose Centifolia from Grasse infusion & essence
Heart: papyrus 
Base: Malaysian oud essence

This fragrance pays tribute to one of the most iconic flowers: the Centifolia Rose. Delicately hand-picked during the month of May, the petals deliver their floral signature through both Rose Essence and Rose Infusion. Beyond this elegant floral facet, the silage unveils an enigmatic scent, associating daring rose with the earthy notes of the Papyrus Roots accord. This is wrapped in the richest Malaysian Oud to reveal animalic and woody notes.

This floral-woody irreverence is dressed up with the vibrant and spicy notes of Pink Pepper and Cumin Essence.

Mix & match

Add Accord Particulier de Givenchy to reveal a more carnal floral side to Noctambule’s rose duo. The spicy and woody notes become even more faceted, for an intensely sensual scent.

Givenchy Hôtel Particulier Equivoque

Fresh Guatemalan Cardamom is combined with the depth of Assam Oud also dressed in opulent Malaysian Oud, for a complex and ambiguous eau de parfum.

Equivoque doesn’t tick any boxes or fit any molds. Sometimes complicated, sometimes paradoxical, this elusive character hides from the bustle in the private rooms of the Givenchy Hôtel Particulier.

Top: Guatemala cardamom essence
Heart: Virginian & Atlas cedar wood essences
Base: Bangladesh Assam & Malaysian oud essences

Delicately harvested by hand, Cardamom is one of the most precious spices. Its pungent essence is obtained by steam distillation of dried seeds, in a sustainable process. It is contrasted with Assam Oud in this spicy eau de parfum, whose elegantly woody and extremely ambery fragrance is harnessed through the precise savoir-faire of experienced Master Distillers.

The enigmatic Cardamom-Assam Oud accord is embellished with Malaysian Oud, Gaiac and Atlas Cedar Essences, creating a deliciously disconcerting effect.

Mix & match

Add Accord Particulier de Givenchy to take Equivoque even further. The spicy Oud is illuminated with a brighter woody note, marrying classicism with distinguished modernity.

The flacon

Givenchy’s Hôtel Particulier Collection is housed in the same rectangular flacons used for the existing perfumes in the line, but are differentiated thanks to the golden accents on the packaging. The flacons, created by Pochet du Courval, integrate 15% recycled glass and are lacquered with a black gradient effect.

A smooth black wraparound label adorns the flacon facing; the text is screenprinted in gold and the label finished with a satin varnish. A golden-colored fragrance pump is fitted to the flacon, which is topped with a magnetic cap decorated with a golden, anodized aluminium plate bearing the Maison’s logo. The plate can be personalized by replacing it with a different design – for this launch Givenchy released two new variants – granite-like textured gold or hammered gold.

Givenchy’s Hôtel Particulier Collection is available in 100 ml Eau de Parfum Intense at Givenchy Boutiques and selected stores worldwide. Come into the beautiful world of Givenchy.

Givenchy Gentleman Eau de Toilette Intense

Born in Beauvais, in northern France, in 1927, Hubert James Taffin de Givenchy left his hometown for Paris at the age of 17 to take an apprenticeship at a couture house. He began at Jacques Fath while also studying drawing at the École Nationale Supérieure des Beaux-Arts, the French National School of Fine Art. He moved to Robert Piguet in 1946 and, briefly, Lucien Lelong in 1947 before joining Elsa Schiaparelli later the same year. Quickly, he became the Artistic Director of the Schiaparelli boutique the Place Vendôme.

In 1952, Givenchy founded his namesake house on Rue Alfred de Vigny in the 8th arrondissement of Paris. For his first collection, he presented ‘Separates’, looks composed of elegant blouses and breezy skirts that blended architectural lines with the simplicity of the materials. This original point of view marked the resounding debut of a four-decade career at his own house. In the summer of 1953, the couturier met Audrey Hepburn, who borrowed several looks for her film Sabrina. It was the beginning of a long collaboration and profound friendship between the actress and the designer. The same year, in New York, Givenchy met his idol, Cristobal Balenciaga, with whom he became close friends.

In 1957, Audrey Hepburn lent her face to Hubert de Givenchy’s first perfume, L’Interdit, which was dedicated to her. In 1969, the designer created his men’s ready-to-wear line ‘Givenchy Gentleman’. Five yoars later, in 1974 the french designer launched its first men’s fragrance: Givenchy Gentleman.

The now iconic men’s fragrance Givenchy Gentleman received a new, modernized reinterpretation with Gentleman Givenchy in 2017, showing what this fragrance would have looked like if it had been made today.

The now iconic Gentleman Givenchy collection is now expanded with a new Eau de Toilette Intense edition, which redefines seduction with a natural elegance and crystallizes the very essence of a gentleman.

Gentleman Givenchy Intense is an aromatic-floral and woody fragrance that brings a touch of freshness and powder to the collection, and represents a balance between tenderness, sensuality and intensity.

Top: bergamot, basil, cardamom
Heart: blue iris, cypress
Base: cedar, coumarin

The composition is a contrast of delicate floral notes and powerful woods. Created by perfumers Olivier Cresp and Nathalie Lorson, Gentleman Intense is a green, aromatic and spicy notes lead to a heart of gentle blue iris, with woody and warm, resinous tones.

Gentleman Givenchy Intense is available as 60 and 100 ml Eau de Toilette Intense at selected stores worldwide. Come into the beautiful world of Givenchy.

BREAKING NEWS: GIVENCHY NAMES MATTHEW WILLIAMS ITS NEW CREATIVE DIRECTOR

matthew-williams-dropcast-main

Earlier this year, French Maison Givenchy and Clare Waight Keller announced the end of their three-year partnership and since then, we’ve been wondering who would fill up the Creative Director post. Now it’s official! Givenchy’s seventh couturier has been named…

Just moments ago, the iconic French Maison has announced Matthew M. Williams as the new Creative Director via Instagram, sharing a brief message from the newly appointed American designer.

View this post on Instagram

A voice note from our new Creative Director, @MatthewMWilliams.

A post shared by GIVENCHY (@givenchyofficial) on

When you’re a follower of menswear, or a fan of ‘hardware’, like fancy buckles, you may have heard of him. He’s a 34-year-old self-taught California native who got his start in music, designing for Kanye West and later Lady Gaga.

In 2010, he founded the Been Trill collective along with Heron Preston and Virgil Abloh, and in 2015, he started his own label, 1017 ALYX 9SM (known more simply as Alyx – ah-LEEX – after his older daughter). It began with womenswear but has grown to become one of the most exciting labels to show during Paris Fashion Week: Men’s.

I am extremely honoured to join the House of Givenchy. The Maison’s unique position and timeless aura make it an undeniable icon and I am looking forward to working together with its ateliers and teams, to move it into a new era based on modernity and inclusivity.

Matthew M. Williams

Williams has also recently collaborated with Moncler Genius and with his friend Kim Jones at Dior Men, but this is his first time at the helm of an LVMH-owned brand. (Alyx was a finalist for the LVMH Prize in 2016, which gives prize money and mentorship to emerging labels that submit and compete for its notice – and gives LVMH execs an opportunity to survey the design landscape).

As creative director of Givenchy, Williams will replace designer Clare Waight Keller, who stepped down in April after just two and a half years. The two have very different aesthetics. Waight Keller’s soft, elegant tailoring drew inspiration from Mr. Givenchy himself, and appealed to women like Meghan Markle, who notably wore a gown by the designer to her wedding with Prince Harry.

I am grateful to the LVMH group for trusting me with the opportunity to fulfill my lifelong dream. In these unprecedented times for the world, I want to send a message of hope, together with my community and colleagues, and intend to contribute towards positive change.

Matthew M. Williams

Williams, meanwhile, has a sharper, shinier, more futuristic edge. The large aluminum buckles he puts on just about everything, which resemble those on a parachute harness, were recently named-dropped by Drake in his song ‘Tootsie Slide’. In general, his work is perhaps closer to that of Riccardo Tisci, who was creative director of the brand before Waight Keller, and is now at Burberry.

Like those who came before him, Williams will be responsible for all creative aspects of the brand, including both women’s and men’s design. The designer is set to present his first collection for Givenchy in October in Paris. Come into the beautiful world of Givenchy.

 

 

 

LVMH Supports LGBTQ Rights With UN Standards of Conduct for Business Signing

2019_06_lvmh-un-standard-of-conduct-lgbtq-human-rights-louis-vuitton-marc-jacobs-sephora-1

LVMH Moët Hennessy – Louis Vuitton SE also known as LVMH, is a French Multinational corporation and coglomerate specializing in luxury goods, headquartered headquartered in the 8th arrondissement of Paris, France. The company was formed in 1987 under the merger of iconic fashion house Louis Vuitton (founded in 1854) with Moët Hennessy, a company formed after the 1971 merger between the champagne producer Moët & Chandon and cognac producer Hennessy.

The Group controls around 60 subsidiaries that each manage a small number of prestigious brands, 75 in total (like Bvlgari, Céline, Chaumet, Christian Dior, Givenchy, Loewe, Moynat, Jean Patou, to name just a few). The group currently employs more than 83,000 people. Thirty percent of LVMH’s staff work in France. LVMH operates over 2,400 stores worldwide.

Today the LVMH Group’s U.S. Maisons are joining its European members with the signing of the UN Standards of Conduct for Business today. The move will guarantee the human rights of LGBTQ people in all its subsidiaries. Another step towards incluivity.

 All of our employees should be able to be themselves and be considered for their contribution, irrespective of other considerations such as their race, gender or sexual orientation.

Chantal Gaemperle, LVMH Group executive vice president human resources and synergies

LVMH – which prefers the LGBTI acronym – has already put conducts into effects in companies such as Marc Jacobs, Sephora, Belvedere, Benefit, Fresh, Kendo and Starboard. Chantal Gaemperle, group executive vice president human resources and synergies for the group told WWD, “All of our employees should be able to be themselves and be considered for their contribution, irrespective of other considerations such as their race, gender or sexual orientation”.

By the end of 2019, the conglomerate will roll out its own initiative and worldwide training program discussing both unconscious bias and inclusive leadership. This move joins LVMH’s commitment to LGBTQ-community inclusion which has seen the company use the transgender model Krow Kian in Louis Vuitton womenswear shows and the transgender actor Indya Moore in the B-Blossom jewelry campaign.

The signing of the UN Standards of Conduct for Business will see the following actions be put into place:

Respect the human rights of LGBTQ workers, customers and community members.

Eliminate discrimination against LGBTQ employees.

Support LGBTQ staff at work.

Not discriminate against LGBTQ customers, suppliers and distributors while insisting business partners hold the same standard.

Stand up for human rights of LGBTQ people in the communities where they do business.

LVMH’s designers are already closely tied to the LGBTQ community, which often serves as a source of inspiration. Come into the beautiful world of LVMH.

 

 

 

 

Haute Parfumerie L’Atelier de Givenchy Myrrhe Carmin

latelier-de-givenchy-myrrhe-carmin-banner.jpg

French Maison Givenchy launches a new exclusive perfume for both men and women, L’Atelier de Givenchy Myrrhe Carmin. It is an oriental/spiced fragrance sealed in an elegant/classic black flacon.

Started in 2014, the L’Atelier de Givenchy collection includes perfumes created from ‘high end’ quality ingredients, each of which represents a distinctive olfactory and fashion style. The precious raw materials echo the nobility of the fabrics of couture creations.

latelier-de-givenchy-myrrhe-carmin-perfume-97-1552634722.jpgGivenchy Myrrhe Carmin has a new lingering composition made of high-end quality ingredients to make this perfume elude an exquisite aroma. Dare to be dangerous with the Myrrhe Carmin Eau de Parfum, an exotic fragrance formed from a blend of spices. The aromatic and intense aroma of myrrh is seasoned with Bulgarian roses and Peru balm. Deeply infused with sweet vanilla, the heady scent has notes of myrrh and cardamom. 

 

latelier-de-givenchy-myrrhe-carmin-perfume-96-1552634722.jpg

Unlike the previous L’Atelier de Givenchy perfumes, the flacon is lacquered in black and decorated with red details for a dramatic effect and a ‘gothic allure’.

Givenchy Myrrhe Carmin is available as 100ml Eau de Parfum.

 

 

 

 

Gentleman Givenchy Cologne

Aaron-Taylor-Johnson-Givency.gif

French Maison Givenchy presents a new version of its iconic Givenchy Gentleman. A modernized interpretation in Gentleman Givenchy in 2017, followed by the Eau de Parfum edition in 2018. This Spring a new flanker will be launched, Gentleman Givenchy Cologne.

Gentleman Givenchy Cologne promises a new more woody/musky scent for manly-man. A more mature and a long-lasting aroma to capture attention instantly. Gentleman Givenchy Cologne is a fresh and enexpected fragrance that causes shock with its boldness and vigilance. This edition allegedly embodies the rebellious and free spirit of the Gentleman Givenchy character.

Top notes: Lemon, Bergamot, Petitgrain
Heart notes: Iris, Vetiver, Rosemary
Base notes: Musk, Ambroxan

Just like previous editions, Gentleman Givenchy Cologne is created by famous perfumers Nathalie Lorson and Olivier Cresp. The new composition is made of rosemary, precious iris, vetiver, and musk with fresh hints of bergamot and lemon.

 

Gentleman-Givenchy-Cologne-Flacon.jpg

A cologne for everyday use for all kind of men. Gentleman Givenchy Cologne is available as 50 and 100ml. Come into the wonderful world of Givenchy.

 

 

 

 

 

Eau de Givenchy

 

Givenchy-Eau-de-Givenchy-Perfume-.jpg

When you seek for freshness and lovely aromas you may get confused with the variety of perfumes available nowadays on the market. This summer, Givenchy invites us to try a new refreshing and pure aroma designed to please both men and women, Givenchy Eau de Givenchy.

Givenchy Eau de Givenchy is the new updated and new stylish interpretation of the original fragrance launched in 1980. Today, the new fragrance is all about a greeny/citrusy and fresh perfume inspired by the gorgeous south France gardens in Saint-Jean-Cap-Ferrat.

Inspired by the south of France, Eau de Givenchy captures the smoothness of orange blossoms disclosed by the zesty citrus orchards and only subverted by comforting musks. A moment of freshness suspended in time that feels like it could last forever.

What can be more thrilling and intriguing than to emanate such a nice, soft and delicate aroma with a surprising daring smell. Givenchy Eau de Givenchy is composed by famous perfumer François Demachy as a burst of fresh citrusy ingredients nicely combined with flowers and wood elements. 

Givenchy Eau de Givenchy is available as 100ml Eau de Toilette. 

 

 

 

 

Givenchy Encens Divin

Givenchy Encens Divin Banner1

L’Atelier De Givenchy Encens Divin is the new addition to Givenchy’s luxury perfume range. Since 2014, French Maison Givenchy has been creating collection perfumes composed of rich and luxurious raw materials, in the image of its Couture creations. Celebrating both the fashion heritage and the fragrance heritage of the house, each new perfume of the L’Atelier Givenchy collection composes a look and sign of unique style. Counting already eleven fragrances in the collection of Haute Parfumerie, dedicated to women and men, all distinguished by a bold tendency, a singular imprint, which always echo the Haute Couture collections of the house.

For 2018, this exclusive olfactory wardrobe is enriched by a new oriental-inspired creation with expressive, almost mystical fragrances. The color universe of perfume also pays homage to black, one of Givenchy’s flagship colors. Encens Divin awakens the senses and reveals a scent that is reminiscent of the heritage of the perfume, when the most precious and rare resins were burned as offerings and dedicated to the worship of the gods, thus exalting their beauty and their power.

mde

Created by Joëlle Lerioux Patris and Nicolas Bonneville, the perfumers used delicate, rare and exquisite notes to make Givenchy Encens Divin truly unique, classic, yet modern enough to please wearers touched by pure elegance and stylishness. The compositions spicy woody trail evokes the sacred route of perfumes, from Egypt to Europe, and reveals a mysterious and enigmatic magical atmosphere. Encens Divin reveals a real addictive journey with this floral woody creation where notes of pink berries and ginger that travel us to the East with the sacredness of incense, cypriol, cedar wood, vanilla absolute, tolu balsam and benzoin.

Top notes: Ginger, Black pepper, Pink pepper
Heart notes: Persian rose, Rose absolute, Atlas cedar, Texas cedar, Nagarmotha
Base notes: Amber, Benzoin, Tolu balm, Vanilla

Atelier De Givenchy Encens Divin is mystical, heavy and delicately sublime. The opening notes unfurl with black pepper, rose berries and ginger blending to offer a vibrant and spicy hint, so characteristic of Middle Eastern fragrances. Then the heart unfolds in an absolute rose, the Persian rose, exhibiting all its delicacy. Its sweet facets are exhaled by the intensity and spirituality of incense, Nagarmotha and a duet of Atlas and Texas cedarwood. Then finally the warm rich and precious tones of the dry down brings amber, like black gold, entering the scene in harmony with absolute vanilla, tolu balm and benzoin.

 

 

Givenchy Encens Divin Flacon

With L’Atelier de Givenchy, Maison Givenchy pays tribute to two craftsmanship’s: haute couture and haute perfumery. The bottle and packaging reflect this twin tribute with its high-end bottle dressed in high fashion like a work of art.

Givenchy Encens Divin is available as 100ml Eau de Parfum. 

 

 

 

 

Riccardo Tisci becomes New Chief Creative Officer of Burberry

Riccardo-Tiscis-appointment-as-new-Burberry-Creative-Chief-3

It has just been announced that former Givenchy creative head Riccardo Tisci, 43, a graduate of Central St. Martins in London, will assume the role of Chief Creative Officer of Burberry. Tisci joins Burberry after more than a decade at the French Maison, where he succeeded creative giants like Alexander McQueen and Julien Macdonald in 2005 to take the role of Creative Director for both menswear and women’s couture.

I am delighted that Riccardo is joining Burberry. He is one of the most talented designers of our time. His designs have an elegance that is contemporary and his skill in blending streetwear with high fashion is highly relevant to today’s luxury consumer. Riccardo’s creative vision will reinforce the ambitions we have for Burberry and position the brand firmly in luxury.

Marco Gobbetti, Burberry’s chief executive

Marco Gobbetti and Riccardo Tisci – both Italians – had worked together at Givenchy, where Marco Gobbetti was the French brand’s chief executive and hired Riccardo Tisci in 2005. He was noted for changing Givenchy’s house codes with his own style and influences, giving the Parisian fashion house dark and sensual romanticism and an extended colour palette, exploring flashy colors, like baby blue, blood red, metallic hues, and floral prints. Riccardo Tisci was responsible for transforming the brand from a house defined largely by the relationship between Hubert de Givenchy, the founder, and Audrey Hepburn, his greatest muse, to a house beloved by 21st-century celebrities such as the Kardashians and a social media force.

Tisci announced his resignation from Givenchy in February 2017. After 12 years, Riccardo Tisci will officially become Burberry’s new Chief Creative Officer on 12 March 2018. Tisci joins Burberry filling Christopher Bailey’s creative duties. Mr. Tisci also seemed excited about a return to London and the challenge of tackling another major luxury brand in need of a Renaissance man.