When I see red, it better could be Guerlain Habit Rouge L’Instinct

In 1965 Parisian Maison Guerlainpresented Habit Rouge, a tantalizing fragrance that redefined men’s perfumery and the male beauty industry as a whole. Its warm and spicy-ambery fragrance for men, offering a unique masculine olfactory signature at the time. Its name pays homage to the jackets worn by equestrian riders during this period.

Now, the French Maison has unleashed the power of Habit Rouge L’Instinc, a flanker of the original fragrance of 1965, These two worlds collide, separated by generations of fragrance trends and technological advancements. In this contemporary scent, Guerlain aims to reinvent Habit Rouge with the spirit of freedom.

Maison Guerlain has utilized design cues from the original design. The flacon is shaped like a square with the same badge in the center of the glass. A red cap sits atop an atomizer. Protruding through the transparant sides is a light gold juice, maintaning similar colour prompts compared to the original.

Habit Rouge L’Instinct is announced as portraying the passion of an aromatic and woody fragrance, untamed by nature, featuring animalic and vegetable characteristics. 

Top: bergamot, grapefruit, green notes
Heart: rose, hemp, mate
Base: leather, patchouli, vanilla

Created by Delphine Jelk, Habit Rouge L’Instinct features an assumed note breakdown of zesty Bergamot at the top amidst a refreshing grapefruit and an apo calyp tic absintha accord. Down in the heart is rose, which is a delicate new touch to the olfactive concoction and a tribute to how far modern perfumery has come since 1965. The portion of the breakdown concludes with hemp, a note known for its psychoactive marijuana aromas. The base is where this fragrance becomes an ode to the original Habit Rouge. Leather and vanilla were staple accords in the original release, becoming traiblazing notes for their time. Giving a wet earth scent, patchouli is presented in two qualities, heart and essence, and still finds abundant success in today’s modern perfume style.

Guerlain Habit Rouge L’Instinct is available at Guerlain boutiques and selected stores worldwide as a 50 and 100 ml Eau de Toilette Intense. Come into the beautiful world of Guerlain.

World Bee Day: Guerlain deepens commitment to protecting bees

French Maison Guerlain is marking World Bee Day and the International Day for Biological Diversity from May 20 to May 22, inviting its communities and the public to engage with the Maison’s commitments and initiatives. The Perfumes and Beauty House aims to raise up to one million euros to strengthen the Guerlain For Bees Conservation Program, which spans six partnerships to help protect bees.

Bees have been inspiring Guerlain ever since they first alighted on its iconic Bee flacon in 1853. Now the symbol of the Maison, they continue to inspire Guerlain creations, adorning its most precious bottles and informing artistic collaborations. Forever linked to the beauty of nature, bees have become more than a symbol, guiding Guerlain’s commitment to sustainability. Bees are increasingly under threat today, and protecting these sentinels has been at the heart of Guerlain’s initiatives for over a decade.

A fund-raising drive of this magnitude is unprecedented for Guerlain. Our goal is to go even further in our commitment to bees, these wonders of nature that inspire our creations and guide our commitments. This is an essential priority for Guerlain, and protecting bees figures at the heart of our Purpose.

Cécile Lochard, Guerlain Director of Sustainability

Guerlain is committed to preserving biodiversity, to sustainable innovation, to taking action for the climate, to creating positive social impact, and to protecting one of nature’s most precious wonders, the bee. These commitments are driven by a duty to act and to pass on the legacy of the Maison to future generations, a pledge pursued with conviction and humility by all Guerlain teams.

For three days from May 20-22, Guerlain will take action by donating 20% of its worldwide sales, plus 20 euros for every repost of the World Bee Day Instagram image posted by Guerlain with the #GuerlainForBees and #WorldBeeDay campaign hashtags.

Designated World Bee Day by the United Nations, this symbolic date coincides with the birth of Anton Janša, an 18th century pioneer in modern beekeeping techniques.

The Guerlain For Bees Conservation Program spans six partnerships and initiatives dedicated to bees:

• Since 2011, Guerlain has provided support for sustainability actions by the Ouessant Island Black Bee Conservatory (ACANB) in Brittany, including both financial aid and assistance for research and communication.
• Since 2015, a partnership with the French Observatory of Apidology (OFA), created by Thierry Dufresne, has led to the development of hive stocks across Europe, along with promotion of careers in beekeeping.
• In 2018, Guerlain teamed with the OFA to create Bee School, a youth awareness program that educates children about the importance of protecting bees. Bee School is expanding internationally in 2021.
• Since 2020 Guerlain has run the Women for Bees  program in partnership with UNESCO and in collaboration with the OFA. This beekeeping entrepreneurship program for women trains new women beekeepers, creates new beekeeping operations around the world within UNESCO biosphere reserves, and measures the benefits of pollination.
• Also in 2020, Guerlain became a patron of the GoodPlanet Foundation, created by Yann Arthus-Bertrand to raise awareness among young people by creating artistic and educational spaces dedicated to the world of bees.
• Guerlain has since 2020 supported the ELYX Foundation, co-created by artist Yacine Aït Kaci as part of the FACE Foundation to promote the values and texts of the United Nations, in particular the 2030 Agenda and its 17 Sustainable Development Goals (SDGs).

Guerlain has been creating exceptional fragrance and beauty products since 1828 and strives to preserve, develop and transmit this unique heritage. In the Name of Beauty, Maison Guerlain acts by elevating nature to an art and commits to passing on its wonders to future generations, with the bee as sentinel. Guerlain involves and unites its customers and partners, who share this same vision, in order to imagine and shape a more beautiful and sustainable world together.

Until tomorrow 22 may International Biodiversity Day, Guerlain is also pledging 1 million euros globally towards bees. To learn more about Guerlain’s sustainability commitments, come into the beautiful world of Guerlain.

Cheval Blanc St-Tropez announces new season of serenity and exclusive experiences

Cheval Blanc St-Tropezis a true haven of seaside tranquility, just steps away from the sunny energy of Saint-Tropez. Doors reopen on May 20 for a new season, deliciously devoted to wellness and culinary creativity.

In a setting conducive to sensual pleasures and peace of mind, Cheval Blanc Spa and Guerlain have developed a fabulous range of signature treatments. It include facials that use cutting‑edge technology to create a holistic sensory experience, as well as body treatments like the aptly named ‘Muscle Serenity’ for a toned and strengthened silhouette. And new this season is a special selection of barber treatments for men, blending Guerlain rituals with the styling expertise of award-winning Belgian barber Kevin Boon.

At the dining table, Chef Arnaud Donckele invites guests on a culinary journey between land and sea that pays tribute to local producers. From fishermen to farmers, these passionate people all play a part in creating the divine dishes served at La Vague d’Or. Thanks to the generosity and creativity of Arnaud Donckele and his teams in the kitchen, each season is a new and innovative culinary experience to be shared and savored. Awarded three stars by the Michelin Guide and five toques and a score of 19/20 by Gault & Millau, La Vague d’Or invites guests on a magical Mediterranean journey. Its reopening is scheduled for June 10.

In the meantime, La Terrasse provides the perfect setting for a relaxing lunch or dinner by the sea and offers modern cuisine with a Mediterranean flavor. Every Wednesday starting June 16, La Terrasse will take on a festive feel, with sizzling barbecues and live musicians for the resort’s seaside ‘Riviera Nights’ under a starlit sky.

Cheval Blanc St-Tropez offers direct access to the beach, making it the ideal location for alternating between seaside pleasures and excursions into the village center. In true Tropezian style, the terraces and balconies of the resort’s 30 rooms and suites offer a splendid and soothing view of the sea, the pine forest and one of the most famous towns on the French Riviera.

Around sixty sun loungers await guests on the beach for a lazy afternoon, and the heated infinity pool offers the perfect excuse to take a dip. For those seeking a little more adventure, the pontoon at the end of the beach is the departure point for numerous water sports.

Lulled by the whisper of the breeze through ancient pines and the lapping of waves on the sand, this summer is set to be a heavenly experience at Cheval Blanc St-Tropez.

Cheval Blanc St-Tropez announces a new season of serenity and exclusive experiences. Come into the beautiful world of Cheval Blanc St-Tropez.

Maison Guerlain celebrates World Bee Day

To celebrate World Bee Day 2021, which takes place tomorrow, May 20th, the historically classified façade of French Maison Guerlain’s flagship store at 68 Avenue des Champs-Élysées comes to life with a luminous golden Bee fashioned from elements inspired by Nature. The windows of the iconic boutique are transformed with an exquisite floral sculpture by florist Stéphane Chapelle.

From May 20th to May 22nd, Guerlain will be holding an international fund drive to raise up to €1 million in aid of the Guerlain For Bees Conservation Programme. Stay tuned! Come into the beautiful worls of Guerlain.

Guerlain, give the gift of savoir-faire

Bloom a wish with Guerlain’s unique savoir-faire this Christmas. Give the gift of savoir-faire this winter with a visit to the Guerlain boutique at 68 Avenue des Champs Elysées, Paris.

From luxurious gift sets and iconic Guerlain creations to custom-made Bee Bottles, complete with personalised message.

Guided by the Golden Bee, symbol of the Maison, French Maison Guerlain invites you on a magical journey across Paris this winter. Sumptuously decorated for the holidays, Guerlain’s iconic flagship store is home to exclusive limited-edition gift sets, a personalised engraving service and unique fragrance atelier, helping visitors craft their unique creation with one of French Maison’s iconic fragrances. A luxurious homage to the festive season.

Uncover a selection of festive treasures online and in their Parisian boutiques, come into the beautiful and magical world of Guerlain.

Guerlain Living Heritage Company

For over 190 years French Maison Guerlain has explored, innovated and perfected in Fragrances, Skincare and Makeup. Their teams are inspired by creativity, bold initiative and a culture of “why not?”. They are Explorers by Nature who preserve, develop and transmit their unique heritage.

At Guerlain, they’re immensely proud of their French heritage. The Maison has remained committed to ensuring that its unique savoir-faire remains alive and well in the hands of its artisans ever since they opened their first factory on Paris’ Place de L’Étoile in 1828.

The Maison’s proudly ‘Made in France’ approach when it comes to designing and manufacturing its iconic products has been recognized on several occasions with the attribution of the ‘Entreprise du Patrimoine vivant’ (Living Heritage Company) label, which celebrates its fifteenth anniversary this year. Awarded by the French Ministry of the Economy, the EPV label is valid for a period of five years.

Guerlain’s unique heritage includes unique know-how, such as the production of their iconic Météorites pearls (mastered by only five people worldwide) at their Chartres site, as well the traditional craftsmanship of their timeless ‘Bee’ flacon carried out by their Dames de Table at their Orphin site (near Rambouillet).

Guerlain products are available at Guerlain Boutiques and selected stores worldwide. Come into the beautiful and timeless world of Guerlain.

Guerlain’s Bee Garden

French Maison Guerlain’s iconique boutique at Place Vendôme steps into fall with this season’s breathtaking Bee Garden.

The Bee Garden is a tribute to the Maison’s historic relationship with the bee, inspired by the changing seasons of the natural world – the inspiration for many of Guerlain’s most iconic creations, from Abeille Royale to Aqua Allegoria. In addition to its place as the symbol of Guerlain, the bee plays a key role in shaping the Maison’s sustainability commitments.

Visitors can discover the Maison’s latest collections, attend exclusive masterclasses and personalise Guerlain’s Flacon aux Abeilles with an personalised engraved message ahead of the holiday season.

Uncover a selection of festive treasures online and in their Parisian boutiques, come into the beautiful and magical world of Guerlain.

Guerlain Iris Torréfié The Supprising Marriage of Iris and Coffee

French Maison Guerlain will launch this autemn Iris Torréfié. Iris Torréfié is part of Guerlain’s Haute Parfumerie Collections, fragrances made for dedicated lovers of rare perfumes who appreciate exceptional raw materials and refinement in each and every detail. The perfume evokes the cozy atmosphere of Parisian cafes with the notes coffee and precious iris.

Top notes: bergamot, cardamom, coffee
Heart: iris, ambrette seed
Base: vanilla, woody tea, opopanine, leather 

Perfumer Delphine Jelk used An incredibly noble material, majestic iris blossoms in this new chapter of L’Art & La Matière, namely Iris Pallida, and surrounded it with gourmand spicy notes, like cardamom, bergamot, coffee, ambrette seeds, vanilla, woody tea…. There is also the certain ingredient opopanine, a balsamic note which is usually referred to as ‘Shalimar amber’.

The coffee-coloured unisex-perfume is housed in a flacon with sleek, modern contours, adorned with a golden metal panel on the edge, just like a precious hardback book. The flacon is nestled within a ‘leather-feel’ amethyst case (that can be turned into a jewellery box as you wish).

Guerlain Iris Torréfié will be available very soon as a 75 ml Eau de Parfum at Guerlain Boutiques and selected stores worldwide. Come into the beautiful world of Guerlain.

Guerlain L’Homme Idéal Cool

French Maison Guerlain launched the new L’Homme Idéal Cool for summer 2019, a flanker of the Original L’Homme Idéal from 2014. The rest of the editions from the line include L’Homme Idéal Cologne from 2015, L’Homme Idéal Eau de Parfum from 2016, L’Homme Idéal Sport from 2017 and L’Homme Idéal L’Intense from 2018.

The ideal man is a myth. But with L’Homme Idéal Cool, Guerlain has made his fragrance a reality.

Now there is one more, with the release of the refreshing L’Homme Idéal Cool. Created by Thierry Wasser, with help from Guerlain perfumer Delphine Jelk, Guerlain L’Homme Idéal Cool is conceived as a woody scent that allows you to stay refreshed and cool no matter the heat. It is built on a surprising blend of mint, almonds and woody notes.

Almond, the olfactory seal of the L’Homme Idéal line, is re-orchestrated by the freshness of three ‘waves’ of notes: Bergamot, sweet orange, aniseed and mint for a lively zest with an aromatic and slightly spicy character; heart notes of orange blossom water, aquatic notes and almond give a floral dimension and a long-lasting freshness; and base notes of patchouli, vetiver and ambroxan provide that underlying woody scent. and give character and depth to the scent.

Heading up the new L’Homme Idéal promotional campaign is French model Aurélien Muller, who can be seen striking a pose for each of its five fragrances.

The flacon of L’Homme Idéal Cool is square, faceted with clean lines and unique gray sides on a lacquered matt surface.

Guerlain L’Homme Idéal Cool is available as a 50 and 100 ml Eau de Toilette. Come into the beautifulw orld of French Maison Guerlain.

 

 

 

 

Inspired by the treasures of the Oriënt Guerlain Cuir Intense

 

French Maison Guerlain one of the leading perfume and cosmetic houses in the world today launching acclaimed and praised perfumes with irresistible charms. This year, a new unisex perfume appears on the market, Guerlain Cuir Intense as a pleasant and intense spicy/oriental perfume. This new perfume comes as a limited edition and is part of the brand’s exquisite Les Absolus d’Orient Collection. Guerlain Cuir Intense is intense, long-lasting, more masculine, but sexy enough to please both men and women. 

Inspired by the treasures of the Oriënt, in its creation, the perfumer builds diversity between the powerful woody notes and leather harmonise, that giving way to the luminous osmanthus flower, shining a light upon its fruity apricot facets.

Created from the quest of the most noble raw materials, the Absolus d’Orient Collection is an invitation to a journey of the senses with unique oriental fragrances. Get a glimpse of a captivating region that unveils a few of its secrets through woody, ambery or spicy scents. Created by their Master Perfumer, these warm and heady fragrances bring together all the power and beauty of the Orient with the French elegance, their Perfume House signature since 1828.

For the sixth release of the Absolus d’Orient collection, Thierry Wasser created a bewitching fragrance with the powerful leather note. For this powerful and contrasted creation, Guerlain’s master Perfumer, drew inspiration from the noble material. As an exclusive raw material, leather is part of a thousand-year tradition in the Orient. With this fragrance, Thierry Wasser pays tribute to its strength, its softness and its sensuality.

Top notes: Osmanthus, Ylang Ylang
Hart: Leather, Musk
Basis: Virginia cedarwood, Sandalwood, Tobacco

The Virginian cedarwood adds structure to the deep and mysterious creation with the woody note that sublimates and unveils the diversity between the raw materials. while the osmanthus flower brings a sweet and apricot facet.

 

Guerlain Cuir Intense comes in brand’s iconic bottle shape, yet colored in sparkling brown color adorned with a gold cap and ribbon to make this perfume not only smell expensive but also to look attractive and expensive. This perfume opens with a hint of intense spicy oriental aroma, but quickly and nicely calms with sweet vanilla notes. 

Guerlain Cuir Intense is available as 125ml Eau de Parfum. Come into the wonderful world of Guerlain.