We dreamed of it, Boucheron did it. It is true that Jean-Christophe Bédos, the new president of Boucheron, is a great Toulouse guy, a true sportsman and expert in luxury at the same time (trained at the Alain-Dominique Perrin school at Richemont). Finally, for those who like… Here is the first luxury watch dedicated to rugby and it comes paradoxically from the Place Vendôme.
In the event of the World Rugby Cup, French Maison Boucheron has created for the ‘L’Art Emmêlé 2007’ exhibition exclusive creations in homage to the sport: a MEC watch in pink gold, a Diablotine men’s ring in white gold and moonstone as well as a Diablotine women’s ring in pink gold and green tourmaline which was re-designed in the shape of a rugby ball!
‘L’Art Emmêlé 2007’ is a series of events organized around a contemporary art exhibition that gathers pieces inspired by rugby and in particular, the World cup. Rugby is represented through images, paintings, sculptures, installations and photography by renowned French and international artists, as well as fashion and Haute Couture designers. The first event took place in Paris in 2003 during the Australian World Rugby Cup. The new edition of ‘L’Art Emmêlé 2007’ will occur in the Hôtel de Crillon’s salons and terrace, overlooking the Place de la Concorde, until October 20th.
Come into the beautiful world of Boucheron.