French Maison Louis Vuitton announces the reopening of a newly designed store spanning seven floors in Tokyo’s Ginza district. Clients can shop the full men’s and women’s ready-to-wear and leather collections, jewelry, watches, Objets Nomades and City Guides as well as enjoy the new Le Café V by celebrated chef Yosuke Suga.
Louis Vuitton’s first in-house chocolates will also be making their debut at the store at the end of April
Since 1981, Louis Vuitton has occupied the same corner in Ginza. Aoki and Marina have transformed the location into a highly modern appearance that interprets the reflections of water as a material phenomenon. Those passing by are reminded of the smooth, undulating surface of water through the shimmering angles of the glass building.
Presenting an ambitious transformation of an existing location, the new store is reimagined as an aesthetic dialogue between virtuoso architects, Jun Aoki and Peter Marino, inspiring wonder both outside and within. Jun Aoki’s highly modern exterior interprets the reflections of water as a material phenomenon.
The façade’s outer panes curve and ripple, creating a three-dimensional effect that is enhanced by a dichroic film that produces endless color variations. Inside, Peter Marino’s design emphasizes the building’s organic aesthetic with a central staircase of sculptured oak bordered by glass. Shifting through different expressive tonalities, color acts an uplifting and inspiring theme that takes many forms.
From the acidic hues of Pierre Paulin and Stefan Leo furniture to a four-story feature wall showcasing a reinterpretation of Kimiko Fujimura’s painting, Wave Blue Line, color infuses the store with vibrancy. The store will present the full women’s and men’s ready-to-wear and leather collections, accessories, jewelry, watches, fragrances, iconic travel sets, Objets Nomades and Louis Vuitton City Guides.
In addition, the store will showcase exclusive pieces, including the Men’s LV Ollie sneaker embellished with pearls and the Boîte Pharmacie Monogram trunk designed in collaboration with kabuki actor, Ebizo. The store experience culminates on the top level in Le Café V, where celebrated chef Yosuke Suga collaborates for the second time with the Maison. Additionally, Louis Vuitton’s first in-house chocolates will also be making their debut at the store at the end of April.
Louis Vuitton Ginza Namikidori Store
7-6-1 Ginza, Chou-ku, Tokyo, Japan
Monday-Sunday 11 am – 8 pm
Come into the beautiful world of Louis Vuitton.