Louis Vuitton Celebrates 10 Years of Its Objets Nomades Collection at Salone del Mobile

For the tenth anniversary of Objets Nomades, French Maison Louis Vuitton brings the new lifestyle collections to the stage of this year’s Salone del Mobile at Garage Traversi.

This year, Louis Vuitton Objets Nomades collection turns 10. Born in 2012, the line dedicated to lifestyle and home offers a limited edition in collaboration with world-famous designers like Atelier Biagetti, Barber & Osgerby, Campana Brothers, India Mahdavi, Patricia Urquiola, and Raw Edges, to name a few.

The new objects will be the protagonists in the Garage Traversi space for the fifth edition of the exhibition to celebrate 10 years of the Louis Vuitton Objets Nomades collection in Milan during this year’s Salone del Mobile a.k.a. Milan Design Week.

Showcased at Garage Traversi, the furniture and objects exhibition features pieces by 14 designers over a decade. Including over 60 pieces, the collection blends the respective designer’s creativity with Louis Vuitton’s ‘Art of Travel’ philosophy. From a parakeet green sculptural couch to outdoor tables and more, the collection is complete with every item thinkable to elevate one’s home.

Additionally, the Milan exhibition unveils five new pieces. Atelier Oï reveals the Belt Lounge Chair, Belt Bar Stool and Belt Side Stool. The Campana Brothers introduce a new four-seater version of their Bomboca modular sofa. Completing the new pieces is the Cosmic Table by Raw Edges.

Furthermore, the French luxury brand is showcasing the Nova House by architects Michel Hudrisier and M. Roma for Studio Rochel. A testament to nomadic architecture, the ‘living pod’ was designed in 1972 and boasts an aluminum-alloy strip-covered steel frame with two bedrooms, a living room, a kitchen and a bathroom.

The Louis Vuitton Objets Nomades collection and Nova House are on display now until Sunday, June 12, at the Garage Traversi in Via Bagutta 2 in Milan. Come into the beautiful world of Louis Vuitton.

Louis Vuitton Fleur du Désert

French Maison Louis Vuitton presents the new edition from the Les Parfums Louis Vuitton line, inspired by the Middle East. Fleur du Désert is launching just before Ramadan 2022.

Having explored the olfactory culture of the Middle East since 2018, Les Parfums Louis Vuitton now make a new stopover. Following ‘Ombre Nomade’, ‘Les Sables Roses’, ‘Nuit de Feu’ and ‘Pur Oud’, Jacques Cavallier Belletrud composes a tribute to three native Middle Eastern flowers that over the centuries have become emblematic of perfumery all over the world: jasmine, a symbol of beauty from the Far East to the Mediterranean; orange blossom, which has been used in the region since Antiquity; and rose, one of the most famous varieties of which originated in Damascus.

For the fifth opus in this collection, Louis Vuitton’s Master Perfumer wanted to capture these natural wonders in their original setting: gathered in a ‘nectar of flowers’, they blossom at the heart of a rich and resolutely sophisticated oriental composition. More than a perfume: a signature.

In the desert, everything is magnified. This theater of extremes has fascinated and inspired stories since the dawn of time. Its immensity invites us to dream even further. Despite its hostile environment, the desert conceals spectacular wonders. Unforgettable emotions…

Amid the expanse of sand, a touch of color catches the travelers’ eye and makes them stop in their tracks. A corolla of petals. The unexpected presence of a plant in a vast, mineral ocean. At once fragile and strong, this flower has braved the omnipotence of the elements to express a beauty that is all the more sumptuous. It is life that springs forth against all odds, foiling the impossible. A miracle, poised at the boundary of reality and magic.

From his many visits to the Middle East, Jacques Cavallier Belletrud carries in his memory striking contrasts. Arid dunes skirting the sea. Scorching days succeeded by freezing nights. A sumptuous palace rising from the heart of the desert, an architectural treasure breaking the monotony of sand like a mirage. To compose Fleur du Désert, he immersed himself in the ‘absolute beauty’ of an oasis with lush vegetation, encountered during a morning walk in the Saudi Arabian desert not far from Jeddah.

Moved by the power of such life defying the aridity of the landscape – an ‘eminently optimistic symbol‘ – Louis Vuitton’s Master Perfumer captured the image in a colorful signature brimming with contrasts. The delicacy of a bouquet of fresh flowers, exalted by the depth of an oriental trail.

Jasmine, orange blossom, rose: originally from the Middle East, these three flowers became emblems for Western perfumery. “They were brought to Europe by caravan from different regions in the Orient”, explains Jacques Cavallier Belletrud. “My idea was simply to stage these natural wonders in their original setting”. Directly inspired by the history and origins of perfumery, ‘Fleur du Désert’ celebrates the essential contribution of the Middle East, the birthplace of this millennia-old art.

I didn’t want an oriental accord in the Western sense of the term, but rather one that truly speaks of the culture and beauty that are unique to that region

 Jacques Cavallier Belletrud

The Maison’s Master Perfumer selected the finest qualities of these flowers that he knows by heart as they are redolent of his native region: Grasse. Two essences obtained by supercritical CO2 extraction faithfully reproduce the scents of the fresh flowers at the center of his composition: Grandiflorum jasmine, tinged with the honeyed accents of orange blossom absolute, emanates its delicately radiant scent, while the Centifolia rose reveals the sublime softness of its petals. This precious bouquet is an ode to the art of perfume, enveloped in an oriental accord with original tonalities of spices and honey.

Oud Assam, also known as ‘black gold’ a treasure of Middle Eastern perfumery — expresses its unprecedented olfactory richness through an exceptional essence, distilled for two centuries by a family of producers in Bangladesh who have become the exclusive supplier to Louis Vuitton. Woody, animalic, spicy, amber… its deep scent is rounded by a honeyed note that responds to the suavest facets in the floral bouquet. Touched by a whisper of cinnamon, warm as the desert wind, this opulent trail embraces the skin with the sensuality of Ambrox, then melts into the naturally musky softness of ambrette seed. Enveloped in precious ingredients, this ‘nectar of flowers’ reveals its absolute sophistication as the hours pass… Fleur du Désert can be worn alone or layered with others from the collection.

Introduced with Ombre Nomade in 2018, Les Parfums Louis Vuitton‘s tribute to Middle Eastern olfactory culture is not limited to its ingredients, nor to its territories of inspiration. Fragrance after fragrance, Jacques Cavallier Belletrud reaffirms the connection between his personal creative process and Middle Eastern perfumery, which share a singular love for textured, sophisticated fragrances. The son and grandson of perfumers, he observes that ‘truly great perfumes have olfactory imprints that are distinctive and instantly memorable’. In a word: they are signatures.

Guided by this conviction from his earliest creations, Jacques Cavallier Belletrud has naturally developed a strong affinity with lovers of Middle Eastern perfumery. Through this collection, he reveres the culture and curiosity that drives them to explore all olfactory families, well beyond the clichés to which Western perfumery sometimes confines them.

What defines a ‘Middle Eastern’ perfume is not a question of notes, in my opinion it is rather a matter of textures and complexity. Undeniable elegance and presence.

 Jacques Cavallier Belletrud

With the perfumes in this Middle Eastern-inspired collection, the French Maison offers a palette of vibrant blacks that capture the colors of the desert and the multiple nuances of its mysteries. Crafted in precious glass that appears black at first glance, the Maison’s iconic perfume flacon reveals a deep, intense cast when touched by light. Fleur du Désert reveals pinkish reflections evoking the sumptuous hue of a freshly bloomed flower. Like the desert surrendering its most beautiful secrets to those who know how to look…

Louis Vuitton Fleur du Désert is available as a 100 ml (€320, In-store refill €190) and 200 ml Eau de Parfum (€495, In-store refill €380), at selected Louis Vuitton boutiques and from their website.

Come into the beautiful world of Louis Vuitton.

Louis Vuitton meets Nike

Introducing LVandNike. Created and crafted in a collaboration between French Maison Louis Vuitton and Nike for the Spring-Summer 2022 Collection by Virgil Abloh, the Nike ‘Air Force 1’ fuses the iconic sneaker’s classic codes with the insignia and materials of the Maison. The collaboration is a symbol of the hip-hop culture that inspired the Men’s Artistic Director and is an authentic celebration and union of Abloh’s worlds.

On January 26th, 200 limited-edition pairs will be auctioned by Sotheby’s, where all proceeds will benefit The Virgil Abloh™ ‘Post-Modern’ Scholarship Fund which supports the education of academically promising students of Black, African American, or African descent. Stay tuned for more. Come into the beautiful world of Louis Vuitton.

The Louis Vuitton man is on the move with Aerogram Collection

With travel at the heart of its history French Maison Louis Vuitton updates its Aerogram collection, which was initially launched last year, by introducing the Messenger Voyage and three new colors this year.

As always, the Aerogram collection blends the Maison’s heritage of travel with distinct modernity. While the collection’s leather goods offerings embody craftsmanship and nomadism, its sharp lines and contemporary detailing are designed for everyday elegance. Like the name of the collection, it is inspired by the aerogram, a folded sheet of paper that can both be a letter and a stamped envelope.

Launching in three new colorways this year, the travel accessories boast a new plain grey, bright orange and midnight blue. Each of the pieces’ shoulder strap, embossed logo and luggage tag are coordinated in the same tone to create an elevated accessory ready to add an edge to any outfit. Staying true to the collection, the silhouette of the pieces echoes the distinct shape of the envelope.

Seasonal classics like the Messengers bags, backpacks and Keepall bags and pouches are joined but yet another contemporary and practical piece, the Messenger Voyage, which is inspired by the iconic Pochette Voyage. With an adjustable shoulder strap, zipped front pocket and customizable cardholder, the bag is ready for any kind of travel.

The Louis Vuitton Aerogram collection is front and center with a new campaign. The advertisement stars are Valentine Caron, Fernando Cabral, Kohei Takabatake, and Leon Dame. Thurstan Redding photographs the models as they board a train in style. 

Louis Vuitton’s Aerogram collection of men’s leather accessories is available at Louis Vuitton Boutiques worldwide. Come into the beautiful world of Louis Vuitton.

Virgil Abloh has passed away

LVMH just announced the very sad news that their designer and close friend Virgil Abloh has passed away, on Sunday, November 28th, of cancer, which he had been battling privately for several years.

We are all shocked after this terrible news. Virgil was not only a genius designer, a visionary, he was also a man with a beautiful soul and great wisdom. The LVMH family joins me in this moment of great sorrow, and we are all thinking of his loved ones after the passing of their husband, their father, their brother or their friend.

Bernard Arnault

YakymourMen would like to express its deepest condolences to Virgil Abloh’s family and loved ones in this moment of sorrow.

Louis Vuitton in Peru

French Maison Louis Vuitton comes to Lima. The Maison’s first-ever boutique in Peru is now open at Jockey Plaza. Clients can explore the latest collections, including leather goods, accessories, shoes, fragrances and much more.

Come into the beautiful world of Louis Vuitton.

Louis Vuitton Imagination, the beauty of the Italian landscape that wakes up in the early morning hours

Les Parfums Louis Vuitton, a journey dedicated to men, delving into the heart of their instincts for freedom and their pioneering sensibility. Master Perfumer Jacques Cavallier Belletrud has created exceptional fragrances that pay homage to the adventurer on a quest for self-revelation. These singular compositions capture breathtaking discoveries and evoke a masculine energy right on the skin’s surface, without clichés or caricatures.

Five years in the making. For his latest men’s fragrance, Louis Vuitton’s Master Perfumer Jacques Cavallier Belletrud creates an unprecedented attraction between sensual amber and majestic black tea.

French Maison Louis Vuitton launched a new fragrance in their masculine line of Les Parfums Louis Vuitton. A collection which is designed to inspire feelings similar to those we have about travel: the desire for adventure and escape from the mundane. The new fragrance ‘Imagination’ tries to evokes the atmosphere the beauty of the Italian landscape that wakes up in the early morning hours.

Like earlier editions, Imagination was created by the Maison’s in-house perfumer, Jacques Cavallier Belletrud. He created this fragrance in his studio, Les Fontaines Parfumées, in Grasse. The master-perfumer wanted to reinterpret the beauty of the amber note in a new way, free from nostalgia.

He used the ambrox molecule in combination with citrus fruits from Italy, such as Calabrian bergamot and Sicilian orange. Spices are added, such as ginger from Nigeria and cinnamon from Ceylon, extracted with CO2. The spirit of a journey is captured by a note of black tea from China, also Co2 extracted.

Louis Vuitton Imagination is available as 100 and 200 ml Eau de Parfum, as well as in travel size format at Louis Vuitton Boutiques and selected stores worldwide. Come into the beautiful world of Louis Vuitton.

Black Gold Louis Vuitton Pur Oud

Created just for the Middle East, Louis Vuitton’s new fragrance, Pur Oud, pays homage to the region’s iconic woody note. “The finest raw materials are perfumes in their own right”, says Jacques Cavallier Belletrud , master perfumer for the French Maison, and the mind behind the Maison’s latest fragrance. The perfume is, as its name suggests, composed almost entirely of natural Oud essence, making it exceptional in the world of perfumery. 

Following the release of Ombre Nomad, Les Sables Roses and Nuit de Feu, Louis Vuitton’s Oud fragrance collection continues to honour once again the culture of smell in the Middle East by offering a fragrance for the region’s most emblematic ingredient: Oud. The fact that the new scent is almost only made out of Assam Oud makes it perfect for layering, especially with Ombre Nomad.

Inspired by the Middle Eastern traditions of applying perfume and the culture of Oud, wonders of the world in its purest, truest and most luxurious images. Pure Oud perfume for fans of ‘Wood of the Gods’ the opportunity to appreciate one of the most beautiful wonders of the world in its purest, truest and most luxurious images. Louis Vuitton and Belletrud finally set upon an essence of Assam oud, produced by a family, who ‘maintains a sustainable forest, farmed ethically’.

I wanted to create something exceptional, that smells like a luxury. I was amazed by the way women and men practice layering in the Middle East, mixing and applying their very personal oud preparation. I wanted to offer an oud signature from Louis Vuitton, which is why I’ve invited the Middle Eastern style of perfumery into the Louis Vuitton flacon.

Jacques Cavallier Belletrud, Louis Vuitton -inhouse- master perfumer

It is said that it is the scent of paradise and its meaning in Arabic ‘wood’ Oud is an absolute component of any raw material that has great depth and multiple aspects, as if it contains all other aspects, it is a treasure of nature it is the precious ‘black gold’ to the extent that the finest in its purity is reserved for an exclusive elite of people. The Oud contains countless distinctive ingredients where it offers its fans a completely unique experience, in its complex components and richness of symbolism and global resonance the oud is a journey in itself, smuggled through time and space, a gateway to the absolute world.

To present the purest expression of oud by simplifying one of the most beautiful fragrances in the world is the essence of pure oud, to highlight the raw beauty of this rare ingredient, Jacques Cavallier Belletrud created a near-contradictory encounter between the dreary character of the Oud focused on 10% of the composition and luminous softness of two types of white musk, ambrettolide and helvetolide. A gentle and slightly fruity helveled, and a delicate cotton empreted. The Oud weaves into an ornate cocoon that encapsulates and supports it without strangulation, and emerges from it strong wooden puffs and reveals the richness of its animal reflections.

It is important to note that the agar trees used to create oud have been declared a potentially threatened species by CITES, making the harvesting of oud for fragrances potentially environmentally damaging. To ensure they are maintaining the least harmful production practices possible, Vuitton is working with a family-run team of producers in Bangladesh, who have cultivated oud for the past 200 years. 

Pure Oud is available in the French Maison’s iconic perfume flacon, but this time in stained black glass. Pure, dense and deep to the point that, paradoxically, it reveals a stunning reflection of light, such as the fragrance it carries.

Louis Vuitton Pur Oud is available as 100ml Eau de Parfum. A limited and rare fragrance (there are only 2,000 flacons available), and it’s the most expensive of the Louis Vuitton line-up (each flacon comes in at €1,200). It’s available exclusive to the Middle East countries at Louis Vuitton boutiques. Come into the beautiful world of Louis Vuitton.

Espace Louis Vuitton Beijng: Alberto Giacometti

The Espace Louis Vuitton Beijing presents an exhibition dedicated to selected works by Alberto Giacometti from the Fondation Louis Vuitton’s Collection.

Born in Switzerland in 1901, Alberto Giacometti moved to Paris in 1922 where he stayed until his death in 1966. Despite the almost instant recognition of his work, Giacometti quickly turned away from the surreal objects that brought him recognition in the 1920s, to focus on the model. As the bodies he sculpted became thinner, and with a sense of lingering failure over his inability to reproduce his models as he perceived them, he achieved extreme simplification of the forms, reducing them to the essential lines of their precarious existence.

Grande Femme II
Femme de Venise III
Buste d’Homme Assis

This exclusive display gathers eight key masterpieces of Giacometti’s oeuvre, that belong to the Collection: Tête sur tige [Head on a rod] (1947), Trois hommes qui marchent [Three men walking] (1948), Homme qui chavire [Man who capsizes] (1950), Femme de Venise III [Woman of Venice III] (1956), Grande Femme II [Tall Woman II] (1960) and Têtes d’homme [Heads of a man] (Lotar I), (Lotar II) and (Lotar III) (1964-65). These selected works pay tribute to the virtuosity of this iconic Swiss artist. Photo credits: Fondation Louis Vuitton/Marc Domage.

Espace Louis Vuitton Beijing
China World Shopping Mall South Zone W. Bldg.
1 Jianguomenwai Ave. 
Beijing, China
Open from April 4th – September 26th, 2021

Come into the beautiful world of Louis Vuitton.

Louis Vuitton Le Café V in Japan

French Maison Louis Vuitton opens the second Le Café V in the Ginza Namiki store, following the debut of its first opening at the Maison Osaka Midosuji.

Focusing on a finessed service within a sophisticated setting, celebrated chef Yosuke Suga invites clients with his innovative sweet and savory creations, favoring ingredients sourced from across Japan. Located on the 7th and top floor of the Ginza Namiki store, Le Café V offers an artistic, yet warm atmosphere, layered with design elements that blend traditional and contemporary organic inspirations. Louis Vuitton Objets Nomades from the Campana Brothers, Marcel Wanders and Barber & Osgerby highlight the immersive experience.

Additionally, Louis Vuitton’s first in-house chocolates will also be making their debut at the store at the end of April.

Louis Vuitton Ginza Namikidori Store
7-6-1 Ginza, Chou-ku, Tokyo, Japan
Opening Hours
Monday-Sunday 11 am – 8 pm

Come into the beautiful world of Louis Vuitton.