The uncompromising and free-spirited approach to music from the internationally renowned DJ & Oscar, Golden Globe and seventh time Grammy Award winning artist and producer strongly resonates with the brand’s identity at the crossroads of tradition and avant-garde
Audemars Piguet recently announced British-American DJ, songwriter and record producer Mark Ronson as the latest brand ambassador of the Swiss luxury watch manufacturer. Having made his debut as a DJ in New York in the late 90’s and having received much acclaim for his blend of funk, hip-hop and rock, he has collaborated with a wide variety of artists including Adele, Amy Winehouse, Lady Gaga, Miley Cyrus and Queens of the Stone Age, to name but a few.
“It is such a pleasure to work with someone like Mark who constantly pushes us to go further and seek excellence in everything we do”, explains Audemars Piguet’s CEO François-Henry Bennahmias. “We have found each other”.
Of particular note, Audemars Piguet’s partnership with Mark Ronson also fits in with its music program, the APxMusic initiative, debuted in 2019, through which the brand fosters enriching dialogues amongst artists and invites the community to live unique encounters brimming with emotions. Moreover, as Brand Ambassador, Mark Ronson will accompany Audemars Piguet in its mission to push human talent further to create the extra-ordinary and touch people’s heart.
With Ronson, the Swiss watchmaker continues to express itself at the intersection between tradition and avant-garde via his uncompromising and free-spirited approach to making music.
As part of Audemars Piguet’s objective to push human talent even further and produce the remarkable to touch people’s hearts, the watchmaker is hoping that Mark Ronson can contribute. Since 1875, Audemars Piguet has helped the artisan community in the Vallée de Joux, who share the same values to bring this idea to realization. Audemars Piguet Head of Complications Michael Friedman talks with Ronson over a cup of coffee to discuss the brand.
Audemars Piguet Head of Complications Michael Friedman talks with Ronson over a cup of coffee to discuss the brand.
“Being in AP’s factory, I really noticed this attention to detail and this combination of analogue instruments and soulful maestros who make watches. It is so similar to what we are doing in the studio with our heritage, in the sense of dedication and craft”, elaborates Mark Ronson in closing.
Come into the beautiful world of Audemars Piguet.