Maserati MC20 Fuoriserie Edition for David Beckham: a love letter for the Magic City of Miami

A letter written to the magical city of Miami: this is how MC20 Fuoriserie Edition for David Beckham was born. The ambassador of the Italian automotive brand becomes a designer with the help of the Maserati Centro Stile. Thanks to this union, the passion of the British champion for his second home city takes shape in a customized car that exemplifies the concepts of performance and sportiness: the MC20.

This project is part of Maserati’s Fuoriserie customization program, which in its various styles allows customers to create their tailor-made Maserati. The car, intended as a symbol of true luxury in the third millennium, shows the world its unique nature and personal character. Maserati Fuoriserie is a blank canvas and the House of the Trident truly offers an array instruments to create with. The rest is left to the clients taste and inspiration, giving them the opportunity to set their own trends and express their personality.

After a personalized and collaborative design process, Beckham and the designers of the Maserati Centro Stile created the MC20 Fuoriserie Edition for David Beckham. This car translates true passion into a carbon fiber monocoque, entirely Made in Italy, and powered by a patented V6 petrol engine derived from Formula 1 technologies.

In this story, the starting point is Miami, the home of Beckham’s US soccer club, while the end result is black and pink, a chromatic dichotomy, as well as the interplay between glossy and matt surfaces. The team colors are, black and pink, and the uniforms are characterized by contrasting glossy-matt treatments.

As car designers, our mission is to offer a holistic experience. This value guides our Brand’s stylistic research, making each Maserati uniquely recognizable. Our customization program is another example of our brand’s goal to create singular experiences for our customers: Maserati Fuoriserie is a blank canvas, on which Maserati clients can write their own stories and unleash their creativity, making their dreams come true. Designing this special edition MC20 with David, as with all our Fuoriserie projects, is also an ode to the Brand’s past, taking us back to a time when every car was hand-built to the client’s requests, giving life to a one-off, a true ‘fuoriserie’.

Klaus Busse, Head of Maserati Design

Starting from this as an inspiration, the bodywork features a glossy black tone which contrasts with the Trident logos on the grille and on the C-pillar, in black, but with an opaque finish. The Maserati lettering on the rear is also opaque, while the MC20 badge on the door is pastel pink, as are the Brembo brake calipers.

The interior, in leather and Alcantara, is black with contrast-stitching in pink. The backrests, in Alcantara, are worked with a tone-on-tone laser engraving method and the headrest features a three-dimensional pastel pink embroidery.

I have always been a car enthusiast, so to be part of designing and creating my MC20 through the Fuoriserie customisation programme has been an amazing experience. Cars are about individual taste whether it’s the model, colour or small personal details on the inside. It has been incredible to collaborate with the Maserati team and designers to create this one-off car that is inspired by my second home, Miami and my football club there. It is a joy to be behind the wheel.

David Beckham

Finally, in the center tunnel  between the two seats, a personalized nameplate with a glossy-matte effect: at the top, next to the Trident, the Maserati Fuoriserie lettering is pastel pink, at the bottom the italics “For David” appears with an aluminum effect.

Miami is a land of magical nights and delicate sunsets. MC20 Fuoriserie Edition for David Beckham seems designed to cross this subtle line between day and night, between pink, the color that greets and bids a farewell with each sunset, and black, that rocks us into the realm of dreams: a realm in which space and time become relative concepts, and you can express yourself through a completely customized car.

Come in the beautiful world of Maserati.

Levante Trofeo Fuoriserie Edition for Chef Alajmo

‘Made in Italy’ is a value that unites Maserati and Chef Massimiliano Alajmo. From deep-rooted traditions, to re-writing the rules as they race towards the future, these two icons of Italian culture embody the courage it takes to be a maverick, and give shape and movement to this spirit with the Levante Trofeo Fuoriserie Edition for Alajmo.

Massimiliano Alajmo, the youngest chef in the world to receive three Michelin stars, joins forces with the House of the Trident, in creating an exclusive vehicle under the aegis of the Maserati Fuoriserie customisation programme.  As we move forward in the third millennium the purest expression of luxury is the possibility to simply be yourself: a car becomes an extension of our unique identity. Trendsetters give shape to their self-expression combining elements from nature with the know-how learned over time. This methodology, shared by Maserati and Alajmo, is now available to those audacious enough to express their personality by entering into the world of Maserati Fuoriserie.

A menu of Fuoriserie ingredients

This customization programme, presented last September by Maserati, offers two different customisation routes. To use a culinary metaphor: Maserati Fuoriserie offers clients the choice of an empty plate on which they can create a singular, unrepeatable, one-off car; or, if they prefer, a menu of ingredients to choose from – including materials, colours and details – to be mixed and matched to suit their taste. The final recipe gives shape to the client’s personal creativity, offering them the choice from 23 exterior colours, ten liveries, five dreamlines, five colours for brake calipers, three types of wheel finishes, five colours of Fuoriserie stitching, and three colours of leather, with the choice of monochrome or bi-colour seats.

Levante Trofeo Fuoriserie for Alajmo: Black vs Gold

The Levante Trofeo Fuoriserie for Alajmo sports the colours of the chef’s logo: black for exteriors and gold for interiors. For Alajmo gold is the maximum expression of brightness, in fact in the kitchen, gold has always been associated with saffron, which with its colour, texture and taste, recalls the warmth and vital energy of the sun, bringing the diner one-step closer to it. Fully designed and engineered in Italy, like all Maseratis, this custom Maserati Fuoriserie edition is characterized by soft gold coloured interiors in Pale Terracotta, with contrasting grey stitching and matching embroidered Trofeo writings on the Trident sealed headrests. The exteriors, on the other hand, are in Nero Luce, a glossy black finish, accentuated with dreamlines in Mistic Gold, and 22-inch Orione wheel rims with black brake calipers. 

According to Chef Alajmo, when adherence to the rules lead us away from our original goals and ideas, we must break these rules so to reaffirm the true essence of what we are doing, be it cooking, or automotive engineering.
For Massimiliano Alajmo, doing away with the tablecloth, eating with our hands and ‘playing elegantly’ with food helps us regain a long-lost appreciation for the poetic beauty of sharing a meal with others. In the same way, Maserati Fuoriserie allows its clients to regain a long-lost passion: infinite beauty of driving, exploring our most authentic self and discovering new roads.

Golden Dinner

Levante Trofeo Fuoriserie Edition for Alajmo was unveiled at the Alajmo family’s three Michelin star-restaurant, Le Calandre in Padua, on 20th October, where guests enjoyed a unique ‘Golden Dinner’, a ‘Fuoriserie’ culinary experience created to celebrate the colours and flavours of this unique collaboration.