Levante Trofeo Fuoriserie Edition for Chef Alajmo

‘Made in Italy’ is a value that unites Maserati and Chef Massimiliano Alajmo. From deep-rooted traditions, to re-writing the rules as they race towards the future, these two icons of Italian culture embody the courage it takes to be a maverick, and give shape and movement to this spirit with the Levante Trofeo Fuoriserie Edition for Alajmo.

Massimiliano Alajmo, the youngest chef in the world to receive three Michelin stars, joins forces with the House of the Trident, in creating an exclusive vehicle under the aegis of the Maserati Fuoriserie customisation programme.  As we move forward in the third millennium the purest expression of luxury is the possibility to simply be yourself: a car becomes an extension of our unique identity. Trendsetters give shape to their self-expression combining elements from nature with the know-how learned over time. This methodology, shared by Maserati and Alajmo, is now available to those audacious enough to express their personality by entering into the world of Maserati Fuoriserie.

A menu of Fuoriserie ingredients

This customization programme, presented last September by Maserati, offers two different customisation routes. To use a culinary metaphor: Maserati Fuoriserie offers clients the choice of an empty plate on which they can create a singular, unrepeatable, one-off car; or, if they prefer, a menu of ingredients to choose from – including materials, colours and details – to be mixed and matched to suit their taste. The final recipe gives shape to the client’s personal creativity, offering them the choice from 23 exterior colours, ten liveries, five dreamlines, five colours for brake calipers, three types of wheel finishes, five colours of Fuoriserie stitching, and three colours of leather, with the choice of monochrome or bi-colour seats.

Levante Trofeo Fuoriserie for Alajmo: Black vs Gold

The Levante Trofeo Fuoriserie for Alajmo sports the colours of the chef’s logo: black for exteriors and gold for interiors. For Alajmo gold is the maximum expression of brightness, in fact in the kitchen, gold has always been associated with saffron, which with its colour, texture and taste, recalls the warmth and vital energy of the sun, bringing the diner one-step closer to it. Fully designed and engineered in Italy, like all Maseratis, this custom Maserati Fuoriserie edition is characterized by soft gold coloured interiors in Pale Terracotta, with contrasting grey stitching and matching embroidered Trofeo writings on the Trident sealed headrests. The exteriors, on the other hand, are in Nero Luce, a glossy black finish, accentuated with dreamlines in Mistic Gold, and 22-inch Orione wheel rims with black brake calipers. 

According to Chef Alajmo, when adherence to the rules lead us away from our original goals and ideas, we must break these rules so to reaffirm the true essence of what we are doing, be it cooking, or automotive engineering.
For Massimiliano Alajmo, doing away with the tablecloth, eating with our hands and ‘playing elegantly’ with food helps us regain a long-lost appreciation for the poetic beauty of sharing a meal with others. In the same way, Maserati Fuoriserie allows its clients to regain a long-lost passion: infinite beauty of driving, exploring our most authentic self and discovering new roads.

Golden Dinner

Levante Trofeo Fuoriserie Edition for Alajmo was unveiled at the Alajmo family’s three Michelin star-restaurant, Le Calandre in Padua, on 20th October, where guests enjoyed a unique ‘Golden Dinner’, a ‘Fuoriserie’ culinary experience created to celebrate the colours and flavours of this unique collaboration.

Hertz Europe Celebrates 100th Anniversary With A Limited Edition Maserati Levante

For 100 years, Hertz Europe has been providing their customers with the perfect cars for their vacations and adventures. To give this party an appropriate color, Hertz Europe has entered into a partnership with Maserati. The result: a very special Maserati Levante.

The Maserati Levante is of course an SUV that you do not encounter every day. The Levante is an SUV like no other, carrying the Maserati grand touring tradition and inspiring long-haul journeys with it thanks to its powerful Ferrari engine, 8-speed automatic transmission and intelligent four-wheel drive.

To mark our centenary year, we’ve partnered with Maserati, one of the world’s elite car manufacturers, and we are thrilled to present our 100^th Anniversary Levante to customers around Europe.  It will make any road trip very special indeed.  We are also delighted to offer the Maserati Quattroporte and Ghibli at a number of leading destinations in Europe.

Michel Taride, Group President, Hertz International

The spacious leather interior, which comfortably seats five, is pure Maserati with elegant Italian style, a premium sound system and advanced technology. This special Maserati Levante is of course equipped with features that hint at the house colors of Hertz.

Is your friend getting married soon? With this car you arrive in style at the wedding location. Want to impress someone special on a date? With this beautiful car you certainly can! Are you celebrating a birthday or other special occasion? Set the tone for the whole day with this car. Is your descendant crazy about cars? Wait in this car at the school gate and make his/her Friday unforgettable. Make a weekend of it and visit some of the most special sights in the Netherlands, such as the enormous Oesterdam. Do you already see yourself behind the wheel of this beautiful Maserati Levante? Do you already know where you are going and who is going to visit?

The 100^th Anniversary Maserati Levante is now available to rent from Hertz in Italy, France, Germany, The Netherlands, Spain and the United Kingdom. It joins other Maserati models in the Hertz fleet in selected markets: the luxurious Maserati Quattroporte and Ghibli sports sedans. The vehicles are backed by Hertz’s ‘Make and Model Guarantee’, which ensures that customers drive away in the specific model they reserve.

The Maserati Levante is available to rent from Hertz at the following locations:

• Germany (Munich Airport, Frankfurt Airport)
• France (Paris CDG Airport, Nice Airport, Geneva Airport – French side)
• Italy (Rome FCO Airport, Milano Linate Airport, Venice Airport, Olbia Airport, Florence Airport)
• Spain (Barcelona Airport, Malaga Airport)
• The Netherlands (Amsterdam Schiphol Airport)
• UK (London Heathrow Airport, Marble Arch)

The Maserati Quattroporte and Maserati Ghibli are also available to rent from Hertz at:

• Italy (Rome FCO Airport, Milano Linate Airport, Venice Airport, Olbia Airport, Florence Airport)
• The Netherlands (Amsterdam Schiphol Airport)

A great way to celebrate the 100th anniversary with Hertz Europe. For more information, enter the wonderful world of Hertz..

Maserati’s first SUV Levante is unveiled at the Geneva International Motor Show

The wait is over! Maserati is now unveiling at the Geneva International Motor Show its new masterpiece the new Levante, the first SUV in the Italian carmaker’s history. The Maserati Levante (Tipo M161) is a mid-size luxury crossover SUV based on the Kubang concept car that debuted at the 2011 Frankfurt Auto Show, and built by Maserati at the Mirafiori factory in Turin.

But is it really the first SUV for Maserati? No! Not really! In 2003 the Italians unveiled at the Detroit Auto Show the Maserati Kubang GT Wagon, a 2003 concept car designed by Italdesign Giugiaro. It was presented under the Maserati brand which was then owned by Ferrari. In accordance with Maserati’s naming tradition, the Kubang is named after a Javanese wind.

The beautiful Kubang GT was developed using the floorplan of the Audi A8, and Maserati hoped for it to be produced in collaboration with Audi. It was designed to use the 90° V8 engine from the Maserati 3200 GT, producing 368 hp (274 kW) at 6250 rpm. Due to the agreement with Audi never being sealed, the Kubang GT was – sadly – never developed past the concept stage.

In 2011, Maserati built the less-elegant Kubang concept as an evolution of the GT Wagon, a concept that let to the Levante. The name is inspired by the warm Mediterranean wind which can change from a light breeze to an irresistible force mirroring the character of the Levante. The new model goes to join the existing range of saloon and sports cars such as the Quattroporto, Ghibli, GranTurismo and GranCabrio models.

The Levante’s design and features have a clear association with the Maserati brand and its distinctive Italian character. The aggressive front introduced new tapered headlights separated into two elements with the upper headlight unit connected to the front grille. Maserati’s design signature is clearly visible on the sides the three iconic air vents on the front wings, the trapezoidal C-pillar with the ‘Saetta’ logo and the large, frameless door windows. The rear is dominated by the very tapered back window and streamlined shape, both typical of a high-performance sports car.

The Levante’s chassis is designed to combine outstanding on-road performance with unrivalled handling even on very low-grio surfaces and excellent off-road performance and ride. The Levante boast a high level of standard content, such as electronic suspensio with controlled damping and air springs, Q4 intelligent all-wheel drive and 8-speed automatic transmission.

The Maserati Levante is built at the Mirafiori plant in Turin; the first cars have already come off the assembly line with the launch planned for this spring in Europe, to be followed by the rest of the world later this year. Come into the beautiful world of Maserati.

 

 

 

 

Maserati Levante gears up for Geneva debut

Finally, it’s here. This month, Maserati will take the curtain off its first SUV, the Levante. After months of delay, Maserati’s first SUV, the Levante, is finally presented at the Geneva Motor Show. Maserati draws attention with a teaser.

It all started in 2003, when Maserati unveiled the Kubang GT Wagon at the Detroit Motor Show. Designed by Italdesign, the GT Wagon was based on the Audi A8 platform, but it never came to a concrete collaboration between Maserati and Audi and the production plans for the Kubang GT Wagon fell through the water. With the huge success of the Porsche Cayenne, the plan for an SUV is shaking. It wasn’t until 2011 that another Kubang came in the form of a concept car. Maserati presented the Kubang concept car in Frankfurt that year, a true SUV that built on the concepts introduced in the GT Wagon.

Now three years later, Maserati will unveil the Levante next week. The public debut will follow at the Geneva Motor Show in March, but to make the wait a little more pleasant, Maserati is now already coming with a teaser. Not that there’s much to see in the photo, other than the LED daytime running lights and a 2014 Alfieri-style grille with bars set far apart.

The Levante should mainly compete with the Porsche Cayenne. Not only the format matches, but also the range of engines. Like Porsche, Maserati will supply the SUV with diesel and petrol engines. The 3.0 liter V6 diesel engine that we know from the Ghibli and Quattroporte forms the basis, the top model gets a blown V8 with 580 hp. Exactly 10 hp more than the Cayenne Turbo S. The starting price is estimated at about 90,000 euros. Guess which car starts around that course…

In two weeks we will know what the production version looks like. Enter the beautiful world of Maserati.