Born during the war, on March 14, 1942 in Lille, northern France, Serge Lutens was separated from his mother’s first weeks, his personality will be marked by the feeling of an original abandonment. Constantly torn between two families, he lives at a distance and invents himself. He is a dreamer. At the Montesquieu school, he is said to be ‘in the moon’: he does not follow, even if his teachers recognize him as a storyteller. Today Serge Lutens is seen in the world of perfumery amd make-up as an extraordinary designer, a true artist.
This image is founded on his early career working for the most prestigious fashion magazines, like Vogue, before being commissioned in 1967 by Christian Dior to create their makeup line. He created colors, style ánd images for the Maison. He then signed a collaboration with Shiseido that allowed this Japanese cosmetics group, hitherto unknown on the international scene, to impose a visual identity so powerful that it became one of the world’s market players in the 80s and 90s. He became Artistic Director, developing their international image. In 1992, he launched the perfume Féminité du Bois, the first unisex perfume that revolutionized the field.
If this first perfume marks the 80s, it is by the creation of ‘Femininity of Wood’ and the boutique of the Palais Royal in 1992 – with its dreamlike décor – that Serge Lutens affirms his first olfactory revolution in the field of perfume. Deeply influenced by the discovery of Morocco and in particular Marrakech (the city in which he acquired in 1974 an old house in the heart of the medina), Serge Lutens has made this country the cradle of his perfumery. Waxes, cedar wood, orange blossoms…, Marrakech inspired his first perfumes: ‘Amber Sultan’, ‘Moorish Leather’, ‘Chergui’ … Having become inescapable, they write a new page in the history of essences. Following logically in 2000, Serge Lutens created the brand that now bears his name and imposes an uncompromising style. Perfumes, blushes, his expressions in this field intersect between a sharp and selective distribution and that more confidential of its network of shops.
After his last launch in November 2020, a Harrods exclusive added to the Serge Lutens Flacons de Table Collection named Tarab, mister Lutens launched a new creation. Under the Collection Noire umbrella, named La Dompteuse Encagée, (The Caged Tamer).
The La Dompteuse Encagée is the new Eau de Parfum from the Black Collection. A floral fragrance, almond, radiant. A muzzled language, shaping a single way of thinking, La Dompteuse Encagée reminds us of the dangers of a society on the lookout for the slightest step aside. Hope, however, remains in the revelation of a frangipani flower that can be enjoyed here… on the skin!
From this cold, white-waxed girl, I owe it to myself to take responsibility for everything. However, from this dreaded snow as envisaged, I sense the avalanche. What has seen the whiteness of the flower does not augur the freshness, the smell of frangipane y pallie. Subtly almond, to be enjoyed on the skin!
Serge Lutens
Serge Lutens La Dompteuse Encagée is offered in the recognizable Collection Noire flacon. The consumer can choose the way of diffusion – by splashing or spraying – and the flacon is easily recyclable.
Serge Lutens La Dompteuse Encagée is available as 100 ml Eau de Parfum at the Serge Lutens Boutique, Palais Royal, Paris, and selected stores worldwide. Come into the beautiful world of Serge Lutens.
Yakymour Men 