Simon Nessman in Giorgio Armani’s Acqua di Gio Essenza short film by Bruce Weber

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In April we saw beautiful top Canadian model Simon Nessman’s print & video campaign for Giorgio Armani’s Acqua di Giò Essenza fragrance. Recently a exclusive short film also shot by renowned fashion photographer Bruce Weber premiered…..

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Athletic model Simon Nessman rises from the wild surf in Bruce Weber’s short for Giorgio Armani’s Acqua di Giò Essenza. Revisiting his classic Acqua di Giò fragrance from 1996, Armani sought to produce a new, more intense remix of the original scent inspired by the Mediterranean island that has since become his home, Pantelleria. The largest of Sicily’s satellites, the ‘Black Pearl of the Mediterranean’ bathes in the scorching heat of nearby Africa carried by the sirocco winds across its plains of dark basalt rock and simple white-domed dwellings, or ‘dammusi.

The idea was to capture, in my own way, that Mediterranean feel’. The connection to water, the sea, and bodily freedom on a beach.

Bruce Weber

Over the years, writers such as Gabriel García Márquez, Truman Capote and Aldous Huxley have been lured by the island’s rare sense of solitude and its untrammeled landscape. Synonymous with the chiseled male beauties in his iconic images for the likes of Calvin Klein, Ralph Lauren and Pirelli, Weber drew inspiration from the island’s serenity for his black and white film.

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Bruce, Simon, Armani….  Absolutely a beautiful collaboration.

Watch the beautiful short film below:

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Giorgio Armani Acqua di Gio Essenza Fragrance for Men

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Italian fashion house Giorgia Armani is launching a new version fragrance for men with a more intense and long-lasting aroma than the original fragrance, Acqua di Gio Essenza. This fragrance is a flanker to 1996’s Acqua di Gio by Giorgio Armani. Giorgio Armani Acqua di Gio Essenza has the same bottle shape as the original colored with a pale yellow color. This Eau de Parfum will also become men’s favorite scent thanks to its fresh, modern, lively and flirty notes.

AD CAMPAIGN Giorgio Armani Acqua di Giò Essenza Feat. Simon Nessman by Bruce Weber 2

Giorgio Armani Acqua di Gio Essenza is more about woody notes rather than aquatic and has a pleasant intense aroma. The nose behind it is again perfumer Alberto Morillas – the designer and perfumer created also the original fragrance. Acqua di Gio Essenza Fragrance opens to delight with tones of cascalone molecule, bergamot and grapefruit notes. The floral heart is composed of accords of jasmine, basil, floral paradisone molecule and sage. The drydown of patchouli, cedar, vetiver, ambrox, ambergris, pepper and clary sage won’t leave a man unnoticed. Even though it is less freshly, still it has the point to charm and delight.

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The face of Armani Acqua di Gio Essenza is beautiful model Simon Nessman. The beautiful video is shot by famous fotographer Bruce Weber.

Men will adore this summer fragrance thanks to its easiness and elegancy. Giorgio Armani Acqua di Gio Essenza will be available as 40, 75 and 170 ml Eau de Parfum.

 

Giorgio Armani Acqua di Gio Essenza